McKinsey partner to talk media management boldness at INMA World Congress

By Dawn McMullan

INMA

Dallas, Texas, USA

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Patrick Béhar leads the media practice at McKinsey France. With a 20-year history in major media groups, the company partner has plenty of experience to share about the industry’s way forward.

As one of the most-anticipated speakers at INMA World Congress in London, May 22-24, Béhar will discuss how media companies can shift from a strategy of “trying to keep the ball in the court” and never winning to a strategy that aims for domination and boldness.

Patrick Béhar will share his two decades of media experience at World Congress later this month.
Patrick Béhar will share his two decades of media experience at World Congress later this month.

Béhar, previously at Bain & Company and Booz Allen Hamiltonwill share his thoughts on how media companies can better align what ownership and shareholders should aim for and what management can deliver.

About Dawn McMullan

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