Live at INMA World Congress: rapid-fire ideas to grow market share


The INMA 2012 World Congress in Los Angeles began with a potpourri of success stories from global media companies: rapid-fire ideas to grow audience, advertising, and brand.

Eleven speakers — given seven minutes for their presentation and seven minutes for Q-and-A — got the Congress off to a fast-and-furious, thought-provoking start:

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