Faced with array of choices, Washington Post places its bets on digital roulette


Amidst the endless supply of digital platforms, media publishers may have trouble deciding how to keep their readers engaged. Ken Babby of the Washington Post said deciding which platforms to invest in was comparable to playing roulette.

"We’re faced upon an unbelievable challenge because we can’t do everything," Babby said.

Babby discussed some of the important growth areas that the Washington Post has “placed their bets” on. Their business strategy transcends across print, web, mobile, video and social platforms. They arrived at these choices by following consumer trends. He said that while there was no easy recipe to develop a multi-platform plan, refocusing on the consumer is essential to any media company’s success.

“We need to ask: what do our customers need, what do they love, and how can we give that to them as best we can,” Babby said.

Babby suggested that publishers keep this in mind as they arrive at the crossroads of choices in emerging digital media platforms.

By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.