Closing out day one of the 82nd INMA World Congress, moderator Juan Señor summarised the day’s top thoughts:

• It’s all about culture change.
• You need to take on the big issues to remain relevant.
• Controversy = conversation.
• Engagement is key!
• Right resources, partners, and training to become digitally fit.
• Growth of mobile will drop newspaper consumption to only 7% of total media intake.
• Future of journalism will be better than its past.
• We need to rethink every facet of the journalism model.
• Is it better to have a stable of focused brands with independent business models?
• Focus on story page and not so much the homepage.
• Right form for the right medium.
• Innovation must be part of an organisation’s DNA.
• Do not adopt digital — absorb it.
• 50% of publishers will not make the transition to digital.
• Can 60% of staff can make the transition to digital?
• $1 profit today equals $1 of loss in five years.
• Transition is not transformation.
• Technology itself is not a solution — quality journalism is the solution.
• Listen to Aunt Helga — trust in God and good people — talk to your staff.
• You have to decouple the old organisation from the new one — or you will stay in the middle.
• Don’t pretend you know what the endgame is. You cannot predict the future.
• Focus on the customer’s next need, not all their needs.
• Stick to your knitting; don’t try to be a variety show.
• Digital only — not digital first.
• Don’t just be a TV (newspaper) network doing lots of other stuff.
• The importance of trust.
• We do not have five years.
• Become a brand.
• We need more Tosh.0.
• NBDB (never been done before) — yes, but only if they pay for it.
• Do not become a fat cat.
• If you cannot change yourself, you will not change.
• Key to success is to bring your staff to the place of renewal.
• Develop for mobile first.
• Grow younger, engage and support your audience.
• It’s about proactive evolution, not desperate revolution.

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