INMA World Congress wraps up with discussions on Big Data, ad strategies, RTB

By Western iMedia

The 84th INMA World Congress continued Tuesday with a series of presentations from top media and innovation leaders.

The third day of the congress featured presentations about Real-Time Bidding, Big Data, and re-imagining advertising strategies. Audience members were asked about how Big Data can help companies and the importance of knowing the audience.

By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.