INMA World Congress wraps up with discussions on Big Data, ad strategies, RTB
World Congress Blog | 15 May 2014
By Western iMedia
The 84th INMA World Congress continued Tuesday with a series of presentations from top media and innovation leaders.
The third day of the congress featured presentations about Real-Time Bidding, Big Data, and re-imagining advertising strategies. Audience members were asked about how Big Data can help companies and the importance of knowing the audience.
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