Helsingin Sanomat’s “The Land of Free Press,” a multi-media campaign touting the impact of its journalism amid a rising tide of fake news and misinformation, won the coveted INMA Global Media Awards “Best in Show,” joining 35 companies taking home top prizes in growing brand, audience, and revenue.

Produced by the International News Media Association (INMA), the 2019 Global Media Awards were presented today before more than 400 delegates attending the closing dinner of the INMA World Congress of News Media at the Edison Ballroom in New York’s Times Square.

During the ceremony, 40 first-place winners were unveiled across 20 categories aimed at energizing news brands, creating products, engaging audiences, developing customer insights, growing advertising revenue, and instilling innovation. Entrants were judged in two groups: global/national brands and regional/local brands. INMA has presented awards for media excellence since 1937.

The 2019 Global Media Awards competition garnered 664 entries from 165 news media companies in 34 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media.

An international panel of 46 executives from 15 countries selected 194 finalists, and from those the first place recipients were announced at today’s Global Media Awards Dinner.

Five companies won multiple first-place awards. Jagran Prakashan from India and Schibsted across its diverse brands in Norway and Sweden took home three top prizes, while three others garnered two first places: Amedia from Norway, MittMedia from Sweden, and News Corp Australia.

“This year’s Global Media Awards first place recipients leaned heavily into the science of marketing with emphasis on data, metrics, and return on investment,” said Earl J. Wilkinson, executive director and CEO of INMA. “Yet the brand campaigns stood above everything. Judges said the competition was intensively competitive, and the final decisions difficult. All winners and finalists should know that their efforts stand as the world’s best from the past year.”

About the Global “Best in Show”

The global “Best in Show” campaign, “The Land of Free Press,” was produced by Sanoma Media’s Helsingin Sanomat around the 2018 summit between U.S. President Donald Trump and Russian President Vladimir Putin. With both presidents expressing a hostility to media, Helsingin Sanomat rented 300+ billboards along three possible presidential routes and projected messages in English and Russian like, “Mr. President, welcome to the land of free press.”

While it was aimed at two world leaders, the July 2018 campaign sparked an international conversation about the role of the free press, generating 2,500+ articles in 47 countries and more than one million social interactions. Helsingin Sanomat estimates that more than 1.2 billion were reached. Google Trends data suggests a massive spike in interest about the free press. Hundreds of news organisations around the world joined an effort to support a free press.

INMA judges called the campaign a “gutsy concept that could have ended up being a generic press campaign, but the brand went big and got all the reward locally and internationally.”

Sanoma Media is a leading news media company based in Finland with operations in various European countries.

Regional Winners

Judges selected from finalists the best in six world regions. Announced in New York were:

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The fast-growing INMA community consists of more than 10,000 executives at 700+ media companies in 70+ countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, webinars, chats, and an unparalleled archive of best practices.

 

INMA Global Media Awards results

Editor’s note: Group 1 represents regional/local brands, and Group 2 represents global/national brands. Honourable mentions are listed alphabetically.

CATEGORY 1: BEST BRAND AWARENESS CAMPAIGN

Group 1

Group 2

CATEGORY 2: BEST PUBLIC RELATIONS OR COMMUNITY SERVICE CAMPAIGN

Group 1

Group 2

CATEGORY 3: BEST USE OF AN EVENT TO BUILD A NEWS BRAND

Group 1

Group 2

CATEGORY 4: BEST NEW PRINT PRODUCT

Group 1

Group 2

CATEGORY 5: BEST USE OF MOBILE

Group 1

Group 2

CATEGORY 6: BEST USE OF VIDEO

Group 1

Group 2

CATEGORY 7: BEST LAUNCH OF A BRAND OR PRODUCT TO CREATE AN AUDIENCE SEGMENT

Group 1

  • Honourable Mention: Nine - Australian Community Media, Australia, “Pennytel” 

Group 2

CATEGORY 8: BEST USE OF NEW TECHNOLOGY TO GENERATE REVENUE AND ENGAGE

Group 1

Group 2

CATEGORY 9: BEST IDEA TO ENCOURAGE PRINT READERSHIP OR ENGAGEMENT

Group 1

Group 2

CATEGORY 10: BEST IDEA TO GROW DIGITAL READERSHIP OR ENGAGEMENT

Group 1

Group 2

CATEGORY 11: BEST USE OF SOCIAL MEDIA

Group 1

Group 2

CATEGORY 12: BEST NEW PAID CONTENT OR SUBSCRIPTION INITIATIVE

Group 1

Group 2

CATEGORY 13: BEST IDEA TO GROW ADVERTISING SALES OR RETAIN ADVERTISING CLIENTS

Group 1

Group 2

CATEGORY 14: BEST MARKETING SOLUTION FOR AN ADVERTISING CLIENT

Group 1

Group 2

CATEGORY 15: BEST EXECUTION OF PRINT ADVERTISING

Group 1

Group 2

CATEGORY 16: BEST EXECUTION OF NATIVE ADVERTISING

Group 1

  • Honourable Mention: USA Today Network - Gannett, United States, “Derby Fest”

Group 2

CATEGORY 17: BEST USE OF DATA ANALYTICS

Group 1

Group 2

CATEGORY 18: BEST USE OF CONSUMER RESEARCH

Group 1

Group 2

CATEGORY 19: BEST NEW CORPORATE INNOVATION INITIATIVE

Group 1

Group 2

CATEGORY 20: BEST NEW CONCEPT OR INNOVATION TO CREATE NEW PROFIT CENTERS

Group 1

Group 2

The next INMA Global Media Awards competition deadline is Friday, January 24, 2020. Winners will be announced at the Global Media Awards dinner Tuesday evening, April 28, 2020, at the INMA World Congress of News Media in Paris.