Mark Ritson, professor of Melbourne Business School and Singapore Management University, thinks the media industry can do better at bringing in advertising revenue.

Speaking next week at INMA World Congress, May 21-23, in New York City, Ritson will tackle the subject of “A new narrative for news media advertising: How we failed and how we can still win.”

The last decade has seen an unprecedented drop in news media advertising. That was partly caused by the emergence of new digital competition but also by an inherent inability to identify, respond, and execute any kind of suitable strategic response.

Ritson will share first-hand knowledge on what needs to be done to prevent further decline in news media advertising:

See you in New York!

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