Michael Petroff of Deseret Digital Media had a controlled argument about different integrated sales models. The man on the other side was Kirk MacDonald. Come to find out they may have different ideas but still are able to get similar results. Michael says it all comes down to one thing and that is having a working relationship with one certain media company.

http://www.youtube.com/watch?v=um-HGY1qViY&fmt=22&rel=0