His own words: Geoff Shaw of Sporting News on threading local and national fan engagement


Geoff Shaw, vice president of digital media at Sporting News. As the Sporting News breaks into the the digital world, it has had its share of successes and failures in that space. In this interview, Shaw touches on a few of those. Sporting News also faces the task of making its information localized for the fan but still keeping that national element. Finally, Shaw mentions a few things Sporting News has planned in the future.