His own words: Andrew Sollinger on the Financial Times' segmenting strategy

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Andrew Sollinger, managing editor of U.S. commercial operations for the Financial Times, discusses how the newspaper has handled its metered paywall. Nearly four years after the introduction of the strategy, Sollinger also explains in this video interview how multimedia packages have grown revenue and changed the company's culture.

http://www.youtube.com/watch?v=vfPMzLY3AmI&fmt=22&rel=0

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