Western iMedia fusion journalists wrote, blogged, tweeted, Facebooked, photographed, video produced and otherwise provided comprehensive coverage of the 82nd INMA World Congress for a worldwide audience that topped 32,000 people.

That number compares to the audience of roughly 350 participants on site for the event in Los Angeles.

Both audiences were important to INMA but each was looking for different things from Western iMedia's report on the international media marketing association. The in-house crowd sought interaction through their mobile devices and the ability to react to industry discussions via Twitter and other social networks. The remote audience wanted to follow the program through live-blogging and to review the issues through in-depth articles. Both valued direct experience with experts and thought leaders via produced video documentaries. INMA also wanted to use the coverage to sample participants' attitudes toward corporate change, new business models and long-range revenue expectations.

Tailoring coverage to such complex audiences across multiple platforms, particularly through innovative digital techniques, is what Western iMedia's staff is trained to do. The entrepreneurial editorial startup is operated out of the School of Journalism & Broadcasting at Western Kentucky University. The company provided a team of 10 collaborative storytellers for the INMA project.

Over the course of the three-day event, Western iMedia generated 625 tweets, 275 Facebook updates, 23 full-length online articles, 42 produced videos, four interactive surveys and 23 hours of media-rich live blogging.

Western iMedia — INMA LA crew

Austin Anderson Media Producer +1.270.906.6477 moc.liamg@009nosredna.nitsua	Cole Claybourn Fusion Journalist +1.812.483-7827 moc.liamg@nruobyalceloc
Cameron Epperson Senior Media Producer +1.502.727-4210 moc.liamg@nosreppe.noremac	Laura Haggard Special Technologies & Senior Social Journalist +1.502.316-1233 moc.liamg@draggah.arual
Megan Heady Social Journalist +1.270.704-1874 moc.liamg@ydaeh.nagem	Nate Hovee Media Producer +1.310.259-3584 ude.ukw.reppot@411eevoh.leanahtan
Lindsay Kriz Fusion Journalist +1.859.319-2401 ude.ukw@zirK.yasdniL	Jonathan Lintner Fusion Journalist +1.502.930-7271 moc.liamg@rentnilj
Brie Logsdon Newsflow Coordinator +1.502.994-3692 moc.liamg@12nodsgolb	Kerry J. Northrup Director +1.803.474-3385 moc.rexelpswen@purhtron.yrrek

For more information about Western iMedia, email iMedia@wku.edu.

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