Eenadu shares 4 building blocks of ad team leadership during COVID

By Brie Logsdon

INMA

Nashville, Tennessee, United States

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India has been on lockdown for the past 60 days. While work-from-home has been crucial during this time, the industry is still adjusting to the new norms that come with it, Sushil Kumar Tyagi, general manager of marketing at Eenadu, told delegates to the INMA Virtual World Congress on Friday. 

As media houses are adjusting their short- and long-term strategies to meet growing demand for content credible news sources, Ramoji believes remote leadership and strategic flexibility hold the key to the future. 

Sushil Kumar Tyagi, general manager of marketing at Eenadu, said strategic flexibility powers remote leadership through four components.
Sushil Kumar Tyagi, general manager of marketing at Eenadu, said strategic flexibility powers remote leadership through four components.

Key components of remote leadership communication, coordination, collaboration, and effective use of technology. Leaders must train and prepare teams so they can go above benchmarks. Knowing which tools to use is important to efficiency, and leaders should know when it is time for a video call or when to communicate via e-mail. 

Clear agendas and connections into employee’s personal lives can make a big difference, Tyagi said: “As we all know, only a happy team can produce happy results.”

Strategic flexibility powers remote leadership through four components: adaptiveness, responsiveness, elasticity, and agility. Tyagi then shared the four building blocks of strategic flexibility:

  1. Anticipate: Build scenarios of the future.
  2. Formulate: Create effective strategies for each of these futures.
  3. Accumulate: Determine strategic options required.
  4. Operate: Manage the portfolio of options.

Through these, Tyagi said, a remote leader can develop a team, identity, relationship, trust, and mutual understanding.

The Congress continues on Tuesday with the eighth of nine modules, “Business Model Innovation and Creating New Value.” Register here for individual sessions or the entire Congress (the latter includes access to this and previous sessions).

About Brie Logsdon

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