Congress programme strategy aims for new faces to push innovation and transformation
World Congress Blog | 21 January 2011
One of the things that makes INMA different from other industry associations is its willingness to break from orthodoxy. For the INMA World Congress in New York, the programme committee is looking at speakers that meet that reputation.
INMA is actively seeking new voices, new faces, new companies, and new industries to enliven attempts to inject an innovation and transformation spirit into the industry.
INMA is looking for case studies internationally, is looking to the magazine industry, and is looking to authors and innovators who not only see the multi-media destination but understand the traps in the transition.
For the INMA World Congress programme in New York, organisers see a strategy conference aimed at influencing industry discussions – punctuated by practical case studies in the pre-conference Brainsnack Seminar, the post-conference executive briefing featuring a major New York newspaper, and at the conclusion of key points in the plenary session.
Most speakers during the plenary session are designed to help advance industry thinking on key subjects such as strategy, integrated advertising sales, the digital landscape, and culture change.
Watch this space for speaker announcements in the weeks ahead. Most of the programme is expected to be completed by March 1.