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CNHI sees 17% growth in app revenue



Matthew Ipsan, chief digital officer of CNHI spoke upon the changes and advancements related to using apps to help push a new digital strategy.

Ipsan said CNHI launched an aggressive, app-watching strategy about a year ago, but the group containing 75 dailies was not even in the app business in January of last year. There simply weren’t multiple app offerings through them.

“Nobody really cared about it,” Ipsan said.

That way of thinking quickly changed with CNHI as the company partnered with Verve to pursue a new journey in the app world and work toward a new plan: “We wanted to get 250,000 downloads in 12 months,” Ipsan said.

Going a step further, the company found a new mobile partner in Tecnavia: “It was a great fit for us.”

The company took on a design thinking methodology and went through many prototypes before finally launching. Included within the app was also an e-paper.

“E-paper really helped drive our engagement,” Ipsan said.

With nearly a 30% increase in audience engagement and a 17% growth in app revenue, the company continues to push forward in the app world without letting up: “We haven’t stopped, and we are not going to stop.”

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