“We focus on lifestyle. We invite bloggers. We use our sales team to sell.”
“Television is the biggest advertising market in poland.”
“For years it was them who disrupted us. For the first time maybe we can be disrupter ourselves.”
Grzegorz Piechota serves as Head of Innovation Lab at Gazeta Wyborcza, where he tracks social behavior and works with digital technologies in relation to innovation management. Previously, Piechota worked as Head of Editorial Development for Gazeta Wyborcza and served as Vice President of the Agora Foundation.
Grzegorz Piechota, head of editorial development from Agora, Poland, continued Brainsnacks by playing his own version of “Who wants to be a Millionaire in Online Video?” with the audience.
After the crowd raised their hands to show whom they believed was the main character of the most-watched videos in the world on YouTube in 2014, they were shocked.
The answer: Spiderdog.
The video of Spiderdog was created by YouTube user SA Wardega — who has three million subscribers to his channel.
Piechota suggested people should create YouTube channels with their brands.
The biggest difference between Wardega’s channel and TV broadcasting is the age of the viewers.
Piechota questioned what it would be like if 180 people created channels like his: “For years, it was them who disrupted us, and for the first time maybe we can be disrupters ourselves.”