VíaPaís bets on breaking news, SEO to gain favour through Google

By Fabián Induti

Vía País


VíaPaís is betting on the creation of a team of journalists exclusively dedicated to breaking news and the implementation of a newsroom protocol aimed at search engine optimisation (SEO) with the goal of becoming more consolidated within Google’s environment.

Within a framework focused on collaboration, the newsrooms in cities including Buenos Aires, Córdoba, Mendoza, and Santa Fe are in close daily communication to produce quality content on the most searched topics and trends of the day. Every day, the members of this team rely on Google Trends, an essential tool for digital media that hopes to gain a foothold on the powerful search engine.

Google Trends offers insights that help to direct the content strategy at VíaPaís.
Google Trends offers insights that help to direct the content strategy at VíaPaís.

VíaPaís has a wide audience for entertainment and soft news content. This is one of the reasons the team was motivated to look for tools so it could work in an innovative way on topics such as police and general information. It hopes to obtain a better position related to hard news.

One of the key points in the team’s work relates to the speed of publication of the news. This contributes greatly to whether a relevant article is better positioned within the Google environment and achieves a greater reach than articles published by other media.

Another practice in this new work methodology is the production of satellite notes about breaking news. This is so the team can follow up on specific topics and, consequently, Google can consider the site a reference on them.

This initiative is starting to show results and many articles are appearing daily among the main results of Google Trends. Although it is a long-term work, this new VíaPaís project is already generating success and promises interesting growth within the audience in the coming months.

About Fabián Induti

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