TTake a handsome guy with a passion for Latin American foods, mix in his broadcast background. Add an accomplished audio/video engineer/producer, and a social media savvy public relations professional. Fold in a seasoned big-city writer and reporter with vast knowledge of Hispanic history, food and culture. Top with a business partner.
Shake it, stir it. Let it rest. Promote it. Stick a fork in it: the Hispanic Food Network is ready to savor.
Mike Gonzalez, an ABC affiliate morning anchor in mid-market Spokane, Washington, turned a simple Google search for an Arroz Con Pollo (chicken and rice) recipe into a Latin American food lover’s multi-media dream.
He found the recipe. What he didn’t find was a Latin American food network akin to the omnipresent Food Network.
Why not, thought Mike?
Millions of people love the culture and flavors of Latin America — the cooking, music, art and tradition. Talk about useful, desired and valuable content. Gonzalez hosts “En La Cocina” (In the Kitchen) which airs on ABC affiliates across the Northwest United States as well as Hispanivision in Yakima, Washington, and TV Azteca in Seattle. It will soon debut on CoLours TV, described as “America’s only 24/7 multicultural network.” HFTV is also in talks with Mi Casa TV in Houston.
On the web site, viewers can see past segments of “En La Cocina,” find recipes for favorites such as flan, Mexican pumpkin empanadas, Puerto Rican pasteles, and a Colombian sweet concoction known as Natilla. The site boasts blogs, members who share ideas and recipes, and an e-commerce driven Hispanic Market Place. There users can purchase cookware, wheat and jalapeño tortillas, Coca Cola from Mexico, Jarritos Grapefruit Soda and other specialty items that can save shoppers time and showcase locally-produced fare.
Watch as Mike’s brainchild takes its place among popular food-related shows and web sites. And consider the unique niches waiting to be tapped right in your own backyard.