Accelerating video production has these 5 benefits

By Jim Politis

The Weather Company, an IBM Business

Andover, Massachusetts, USA


In today’s digital age, where audience demand and expectations are soaring to unprecedented heights, digital publishers often find themselves in a race against the clock. They must churn out engaging video content faster than before and in larger quantities.

This need for speed has given rise to a powerful trend: accelerating video production.

Here are five benefits of embracing this trend and how advanced production tools can revolutionise your video creation process.

Newrooms must churn out content faster than ever, increasing the need for accelerated video production.
Newrooms must churn out content faster than ever, increasing the need for accelerated video production.

Benefits of accelerating video production

In the fast-paced world of digital publishing, accelerating your video production processes can be transformative. Speeding up your production helps you:

1. Tell more stories.

One of the most compelling advantages of accelerating video production is the ability to tell more stories and tell them quickly. With the right tools, digital publishers can create videos in a variety of styles without advanced production skills or professional equipment. Whether you’re producing breaking news, or creating stories for social media, accelerated video production empowers you to craft captivating narratives efficiently.

2. Increase revenue.

In the digital publishing world, time is money — and accelerating video production can help you save both. By improving the rate at which videos are released, you can take advantage of more monetisation opportunities.

This increase in the quantity of video content can translate to higher revenue over time. Whether it’s through advertisements, sponsored content, or paid subscriptions, accelerated video production opens the door to a broader spectrum of revenue streams. Additionally, the right video tool will allow you to bring sponsors and their branding into the video feed, making it easier to capitalise on new monetisation opportunities.

3. Boost brand awareness.

Videos are the lifeblood of audience engagement. They capture and retain viewers’ attention far more effectively than text-based content. When your publication leverages videos, you not only create a robust brand presence but also raise awareness among your target audiences.

A well-crafted video can communicate compelling stories while leaving a lasting impression on viewers. This brand awareness translates into increased trust among your audience.

4. Make content more digestible for viewers.

In an era where information overload is prevalent, videos and graphics serve as engaging alternatives to text-based content. When you incorporate videos in your publications and on social media platforms, you can captivate your audience, keeping them interested in the message you’re conveying. This increased engagement can lead to better viewership rates and improve loyalty over time, making your content more informative and memorable.

5. Create core videos for different channels.

Social media platforms have evolved into indispensable tools for publications to connect with their audiences. Videos and graphics are inherently shareable and therefore have the potential for wide reach. By crafting compelling and share-worthy content, you can boost your social media engagement, attract new followers, and generate buzz around your brand. The right solution allows you to maintain a consistent presence across diverse channels such as Web and social media, expanding your reach and influence.

How to accelerate video production

Harnessing all of these advantages is easier with a powerful video production and storytelling solution like Max Velocity. This type of tool streamlines your creative processes, enabling more team members to create sophisticated graphics without requiring specialised skills. With these new capabilities, you can accelerate storytelling from virtually any location, at any time, ensuring that your audience stays engaged and informed.

Here’s how the right video production tool can help:

  • Streamline your workflow: Your tool should simplify the video creation process, making it accessible for a wider range of team members and interviewees. You should be able to bring in remote experts and sponsors, even on their mobile phone, with a click of a button. This streamlining reduces the time it takes to transform ideas into engaging video content.
  • Access work from anywhere: Look for a browser-based tool that allows you to work on video projects from anywhere with an Internet connection. This flexibility is especially valuable when responding to breaking news or managing remote teams.
  • Increase efficiency: Your video production tool should enhance efficiency by providing templates, tools, and features that expedite the creation of compelling video graphics. This means you can produce high-quality content faster without sacrificing creativity.

Make the move to faster video production

Accelerating video production isn’t just a trend; it’s a strategic move to meet the insatiable appetite of today’s digital audience. The benefits are clear: more storytelling, increased revenue, heightened brand awareness, greater viewer engagement, and wider social media reach. By embracing this approach and leveraging the power of technology, digital publishers can stay ahead of the competition, keeping their audience captivated and informed in an ever-evolving media landscape.

So, why wait? Accelerate your video production today and unlock a world of opportunities for your digital publication.

About Jim Politis

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