About This Blog

626 Articles since January 2010

INMA's Satisfying Audiences Blog aims to reflect the myriad strategies news media companies focus on to engage audiences — from journalism and audio content to newsletters and events. As reader revenue becomes the business model for publishers around the world, these efforts are key to the future of the industry.

Media companies must look to non-retail industries for revenue

18 May 2017 By John Newby

Canadian news brands wield massive footprints across print, digital platforms

17 May 2017 By Donald Williams and Rahul Sethi

Where content, advertising fit in with the minimalism trend

25 April 2017 By Kathleen Coleman

Research shows adblocker link to higher reader engagement

16 April 2017 By Matt Lindsay

What news media can learn from Arby’s successful branding efforts

10 April 2017 By Laura Inman

News brands as pillars of mourning, hope, resurrection

02 April 2017 By Emmanuel Naert

How Newsday uses analytics to mitigate customer churn

26 March 2017 By Ned Kaufman

10 interesting insights about Snap Inc.

23 March 2017 By Kevin Curnock

Remember, niche audiences add big value for advertisers

12 March 2017 By Nadine Chevolleau

How to use predictive analytics to transform audience relationships

09 March 2017 By Maria Terrell

7 ways Millennials, Boomers read news differently

05 March 2017 By Tosha Kirk and Rahul Sethi

The publisher’s digital dilemma: balancing quality, profits

12 February 2017 By Matt Lindsay

Report: Third-party platforms = just 14% of digital ad revenue

06 February 2017 By Kevin Curnock

How fake news opens audience doors to solid journalism

22 January 2017 By Maria Terrell

Reader panels guide products, price decisions

20 December 2016 By Sandy MacLeod

'Tis the season to laugh with employees, audience

13 December 2016 By Kathleen Coleman

Good news, bad news for real news in the age of fake news

05 December 2016 By Kevin Curnock

Data actionability builds intimacy in audience relationships at Newsday

27 November 2016 By Patrick Tornabene

Study: Print remains preferred magazine platform

08 November 2016 By Sara Hill and Tosha Kirk

New skills keep newsrooms fresh

30 October 2016 By Laura Inman

Toronto Star publishes revenue-generating niche publication for teachers

23 October 2016 By Nadine Chevolleau

4 reasons NYT, Washington Post are increasing digital audience faster than BuzzFeed, HuffPo

03 October 2016 By Kevin Curnock

13 best practices, behaviours that drive digital engagement

18 September 2016 By Laura Inman

Toronto Star launches coffee product

13 September 2016 By Sandy MacLeod

Sticky digital products benefit from innovation

23 August 2016 By Nicki Purcell

Memorable images offer maximum impact for readers

18 August 2016 By Kathleen Coleman

4 lessons Netflix can learn from news media marketers

07 August 2016 By Kevin Curnock

Research shows exclusive readers are worth your marketing efforts

02 August 2016 By Sara Hill, Donald Williams, and Rahul Sethi

Media companies must foster networks to engage conversation with readers

21 July 2016 By Maria Terrell

Research shows audiences are more loyal to single platform than expected

12 July 2016 By Sandy MacLeod

In light of Facebook changes, media companies must focus on local innovation

10 July 2016 By John Newby

What trends in mobile advertising, driverless cars mean for media companies

30 June 2016 By Kevin Curnock

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