About This Blog

545 Articles since January 2010

INMA's Satisfying Audiences Blog aims to reflect the myriad strategies news media companies focus on to engage audiences — from journalism and audio content to newsletters and events. As reader revenue becomes the business model for publishers around the world, these efforts are key to the future of the industry.

SCMP’s first Climate Change Hong Kong Summit is carbon neutral

27 June 2022 By Razlan Manjaji

Disappearing text campaign highlights press freedom at NTM

26 June 2022 By Jens Pettersson

Algorithms might change, but good storytelling never goes out of style

21 June 2022 By Sergio Sicheri

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

3 case studies show how offer optimisation can grow readers, revenue

15 June 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

Top 10 Viewed Satisfying Audiences Blog Posts From the Past Year

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 By Aimie Rigas & Mex Cooper

Community engagement, digital experiences help media companies boost ad performance

09 June 2022 By Rebecca Alter

Targeted newsletter list yields higher ROI for VíaPaís

06 June 2022 By Francisco Rivarola

Media companies should act as community hubs in times of crisis

31 May 2022 By Rebecca Alter

4 ways Winnipeg Free Press makes Instagram easier

30 May 2022 By Erin Lebar

These levers, relationships impact the lifetime value North Star

16 May 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

Personalisation and filter bubbles: Should the news industry worry?

15 May 2022 By Thomas Steisel

NTM refreshes its social media strategy, doesn’t focus on pageviews

09 May 2022 By Jens Pettersson

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Media should optimise go-to market offers with lifetime value as North Star

12 April 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

SCMP succeeds with virtual events paired with in-person elements

11 April 2022 By Razlan Manjaji

Gamification, recommendation engines aid in reader engagement

10 April 2022 By Oliver Hajjar

In light of challenging times, VíaPaís publishes life stories to connect to readers

10 April 2022 By Julieta Rico

Regional news benefits from personalisation

05 April 2022 By Jonas Boonen

NTM combines podcast, video to get the most out of both formats

28 March 2022 By Jens Pettersson

Age, Sydney Morning Herald launch podcast series about youth mental health

27 March 2022 By Sophie Aubrey & Jewel Topsfield

Look at these 6 clues to determine if your readers are a community

22 March 2022 By Olivia Collette

Research shows difference in COVID, Ukraine news engagement

20 March 2022 By Matt Lindsay & Arvid Tchivzhel

New York Times, Hubspot avoid information overload, focus on quality

01 March 2022 By Oliver Hajjar

NTM optimises hyper-personalisation to boost audience engagement

21 February 2022 By Jens Pettersson

Media can learn 3 lessons from Lush cosmetics deactivating its social media accounts

20 February 2022 By Olivia Collette

Personalised push notifications achieve 10x higher click-through rate

17 February 2022 By Thomas Steisel

Premium content models, customer lifetime value add necessary layer to monetisation strategies

16 February 2022 By Matt Lindsay & Arvid Tchivzhel

Sydney Morning Herald, Age establish dedicated premium content team

07 February 2022 By Chris Paine

VíaPaís partners with transportation start-up to provide timely traffic updates

06 February 2022 By Francisco Rivarola & Adrián Collados

Free virtual events let Winnipeg Free Press engage with new audiences

31 January 2022 By Erin Lebar

Local media can reconnect with crisis-fatigued readers in these 4 ways

23 January 2022 By Olivia Collette

First

Prev

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Next

Last

Blog Authors

The Sydney Morning Herald and The Age

The Sydney Morning Herald

Sydney, Australia

The Age

Melbourne, Australia

McClatchy

McClatchy

Sacramento, California, USA

Viafoura

Viafoura

Toronto, Ontario, Canada

Froomle

Froomle

Antwerp, Belgium

Dominik Beber

Editor-in-Chief, JoomBoos

24sata

Zagreb, Croatia

Mather Economics

Mather Economics

Atlanta, Georgia, USA

Crux Knowledge

Crux Knowledge

London, United Kingdom

Erin Lebar

Manager, Audience Engagement for News

Winnipeg Free Press

Winnipeg, Manitoba, Canada

Razlan Manjaji

Head of Global Events

South China Morning Post

Hong Kong, China

Vía País

Vía País

Argentina

Jens Pettersson

Chief Digital Reader Revenue Officer

NTM

Stockholm, Sweden

Francisco Rivarola

Web Editor

Cimeco (VíaPais)

Argentina

Sergio Sicheri

General Chief of the Editorial Nucleus

El Comercio Group

Lima, Perú

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT