About This Blog

INMA's Satisfying Audiences Blog aims to reflect the myriad content news media companies produce to engage audiences — from journalism and audio content to newsletters and events. As reader revenue becomes the business model for publishers around the world, these efforts are key to the future of the industry.

459 Blog Posts

Online conversations are key in retaining digital subscribers

19 January 2021 By Jesse Moeinifar

11 audience insights remembered from 2020

28 December 2020 By Matt Lindsay

Engaged users spend 2 to 10 times longer on news Web pages than unengaged registered users

15 December 2020 By Maya Cieszynska

A moment to be thankful, personally and professionally, despite 2020’s difficulties

15 December 2020 By Kathleen Coleman

Small talk: Aftonbladet, Expressen adopt chat features to engage audiences

14 December 2020 By Jens Pettersson

Top 10 Viewed Satisfying Audiences Blog Posts From the Past Year

Research: Comments section adds value, but platform must be carefully considered

13 December 2020 By Katalina Deaven

Revamped lifestyle content in Sydney Morning Herald, The Age keeps subscribers engaged

08 December 2020 By Julia Naughton

NRC grew subscriptions by 25,000 in the past year, reaching record numbers

01 December 2020 By Matt Lindsay

Load More INMA Ideas

ViaPaís applies fact-checking tactics to the breaking news model

01 December 2020 By Santiago Blanco

Journalism paired with data is required for media survival

02 November 2020 By Sergio Sicheri

How to transition print readers to digital while retaining their profitability

01 November 2020 By Matt Lindsay

Load More INMA Ideas

Protecmedia November 2019

How Nordic news media companies measure engagement, loyalty

25 October 2020 By Jens Pettersson

Financial Times aligns virtual newsroom, culture to new reality

12 October 2020 By Tim Part

Nine’s newsrooms double down on newsletters as key content platform

11 October 2020 By Mex Cooper

Load More INMA Ideas

AT Internet

Research: 5 ways to help media co-workers discuss polarising issues

08 October 2020 By Katalina Deaven

Spokesman-Review increases subscriptions, decreases churn with better communication

07 October 2020 By Kathleen Coleman

Low price sensitivity opens doors for digital subscription pricing optimisation

29 September 2020 By Matthew Lulay & Matt Lindsay

Load More INMA Ideas

Stibo DX: The What, Why, and How

De Standaard’s move to Brussels puts the newsroom at the heart of its news

16 September 2020 By Emmanuel Naert

How Vía País produces, distributes all the news from Argentina through one outlet

07 September 2020 By Francisco Rivarola

What is the value of knowing a reader?

31 August 2020 By Arvid Tchivzhel & Matt Lindsay

Load More INMA Ideas

Tipser - Ecommerce

Ongoing changes with Google’s algorithm make it difficult for media to keep up

31 August 2020 By Sergio Sicheri

What newsrooms can learn about reader retention from a former DJ

30 August 2020 By Jens Pettersson

Research: News demand decreases from early COVID-19 days

23 August 2020 By Rahul Sethi

Load More INMA Ideas

Naviga

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

Research: Audience participation, story explanation increase trust in TV news

04 August 2020 By Katalina Deaven

4 post-COVID bump subscription risks point to next steps in 2020

02 August 2020 By Arvid Tchivzhel & Matt Lindsay

Load More INMA Ideas

Protecmedia November 2019

4 reasons to moderate digital trolls

21 July 2020 By Jesse Moeinifar

How 4 news media companies are using Webinars to create audience habits

12 July 2020 By Emmanuel Naert

3 strategies to end your digital subscription plateau

01 July 2020 By Matt Lindsay

Load More INMA Ideas

AT Internet

Sydney Morning Herald, Age launch premium subscription, products during pandemic

22 June 2020 By Ben Haywood

Digital events, subscriber-only podcasts should enhance premium subscriptions

16 June 2020 By Rebecca Alter

Events expert shares (virtual) planning tips for media companies

09 June 2020 By Kathleen Coleman

Load More INMA Ideas

Stibo DX: The What, Why, and How

Segment customers by churn risk, price elasticity for long-term profitability

08 June 2020 By Brandon Williams, Matthew Lulay, Matt Lindsay

Research: COVID-19 coverage needs changing

07 June 2020 By Katalina Deaven

Puzzles, games keep readers engaged during pandemic

18 May 2020 By Emmanuel Naert

Load More INMA Ideas

Tipser - Ecommerce

Publishers should focus on connections as engagement soars amid pandemic

17 May 2020 By Jesse Moeinifar

Globe and Mail offers distractions during pandemic

10 May 2020 By Katrina Bolak

Research highlights 7 digital subscription best practices

27 April 2020 By Arvid Tchivzhel & Matt Lindsay

Load More INMA Ideas

Naviga

4 smart ways newsrooms are keeping up with COVID-19 coverage

13 April 2020 By Jesse Moeinifar

Research: Readers seek local news during COVID-19 pandemic

12 April 2020 By Katalina Deaven

How Mediahuis adopted a “crooked,” agile work environment

31 March 2020 By Emmanuel Naert

Load More INMA Ideas

Protecmedia November 2019

News organisations are on the frontline of online social interactions during pandemic

29 March 2020 By Jesse Moeinifar

Digital subscription benchmarks, best practices during COVID-19 pandemic

25 March 2020 By Arvid Tchivzhel & Matt Lindsay

5 ways to add trust to content while covering COVID-19

23 March 2020 By Katalina Deaven

Load More INMA Ideas

AT Internet

5 breaking news tactics for COVID-19 coverage

19 March 2020 By Jesse Moeinifar

Why a paywall isn’t enough

17 March 2020 By Jesse Moeinifar

Research: Audience attitude survey finds most trust established news brands

08 March 2020 By Rahul Sethi

Load More INMA Ideas

Stibo DX: The What, Why, and How

Research: Transparency is great — if readers notice

17 February 2020 By Katalina Deaven

Five subtle, not creepy ways to recommend content

11 February 2020 By Rebecca Alter

8 trends help publishers get, keep digital subscribers

27 January 2020 By Matt Lindsay

Load More INMA Ideas

Tipser - Ecommerce

Using data science to reduce churn, engage readers at Globe and Mail

19 January 2020 By Zen Habito

You lost a subscriber. Now what?

14 January 2020 By Rebecca Alter

Research: what readers want in a story

01 January 2020 By Katalina Deaven

Load More INMA Ideas

Naviga

KPIs, pricing questions, content syndication were among 2019 highlights

29 December 2019 By Matt Lindsay

End-of-year specials are a media standard, even if they don’t draw more engagement

22 December 2019 By Emmanuel Naert

You got a registered user, now what? 4 steps to user engagement

19 December 2019 By Rebecca Alter

Load More INMA Ideas

Protecmedia November 2019

Transformation, product development keep media leaders at front of the pack

17 December 2019 By Kathleen Coleman

Toronto Star launches media literacy resource for students

09 December 2019 By Nadine Chevolleau

User engagement, environment are key inputs driving propensity to subscribe

25 November 2019 By Arvid Tchivzhel & Matt Lindsay

Load More INMA Ideas

AT Internet

Newsday marries newsletters, audience data to increase subscriptions, engagement

24 November 2019 By Anthony Bottan

5 key engagement tool metrics for news media organisations

19 November 2019 By Mehrad Karamlou

Research: 90% of Canadians are aware of “fake news” but can’t agree on meaning

12 November 2019 By Rahul Sethi

Load More INMA Ideas

Stibo DX: The What, Why, and How

Research: Story labels alone don’t increase trust

10 November 2019 By Katalina Deaven

De Standaard’s readers team is cornerstone to digital transformation

10 November 2019 By Emmanuel Naert

Globe and Mail’s onboarding steps capitalise on habits, engage readers

04 November 2019 By Katrina Bolak

Load More INMA Ideas

Tipser - Ecommerce

Comments on news articles are dead, paving the way for conversations

29 October 2019 By Mehrad Karamlou

Price elasticity tests yield revenue opportunities for publishers

28 October 2019 By Matthew Lulay & Matt Lindsay

The Burning Man ethos, news media style

20 October 2019 By Kathleen Coleman

Load More INMA Ideas

Naviga

Blog Authors

The Sydney Morning Herald and The Age

The Sydney Morning Herald

Sydney, Australia

The Age

Melbourne, Australia

Viafoura

Viafoura

Toronto, Ontario, Canada

Vividata

Vividata

Toronto, Canada

Dominik Beber

Editor-in-Chief, JoomBoos

24sata

Zagreb, Croatia

Kathleen Coleman

Director of Marketing & Business Development

S-R Media

Spokane, Washington, USA

Mather Economics

Mather Economics

Atlanta, Georgia, USA

The Globe and Mail

The Globe and Mail

Toronto, Ontario, Canada

Vía País

Vía País

Argentina

Jens Pettersson

Chief Digital Reader Revenue Officer

NTM

Stockholm, Sweden

Francisco Rivarola

Web Editor

Cimeco (VíaPais)

Argentina

Sergio Sicheri

General Chief of the Editorial Nucleus

El Comercio Group

Lima, Perú

FT Strategies

FT Strategies

Bracken House, London, United Kingdom

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT