About This Blog

INMA's Satisfying Audiences Blog aims to reflect the myriad content news media companies produce to engage audiences — from journalism and audio content to newsletters and events. As reader revenue becomes the business model for publishers around the world, these efforts are key to the future of the industry.

442 Blog Posts

De Standaard’s move to Brussels puts the newsroom at the heart of its news

16 September 2020 By Emmanuel Naert

How Vía País produces, distributes all the news from Argentina through one outlet

07 September 2020 By Francisco Rivarola

What is the value of knowing a reader?

31 August 2020 By Arvid Tchivzhel & Matt Lindsay

Ongoing changes with Google’s algorithm make it difficult for media to keep up

31 August 2020 By Sergio Sicheri

What newsrooms can learn about reader retention from a former DJ

30 August 2020 By Jens Pettersson

Top 10 Viewed Satisfying Audiences Blog Posts From the Past Year

Research: News demand decreases from early COVID-19 days

23 August 2020 By Rahul Sethi

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

Research: Audience participation, story explanation increase trust in TV news

04 August 2020 By Katalina Deaven

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4 post-COVID bump subscription risks point to next steps in 2020

02 August 2020 By Arvid Tchivzhel & Matt Lindsay

4 reasons to moderate digital trolls

21 July 2020 By Jesse Moeinifar

How 4 news media companies are using Webinars to create audience habits

12 July 2020 By Emmanuel Naert

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Protecmedia November 2019

3 strategies to end your digital subscription plateau

01 July 2020 By Matt Lindsay

Sydney Morning Herald, Age launch premium subscription, products during pandemic

22 June 2020 By Ben Haywood

Digital events, subscriber-only podcasts should enhance premium subscriptions

16 June 2020 By Rebecca Alter

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Events expert shares (virtual) planning tips for media companies

09 June 2020 By Kathleen Coleman

Segment customers by churn risk, price elasticity for long-term profitability

08 June 2020 By Brandon Williams, Matthew Lulay, Matt Lindsay

Research: COVID-19 coverage needs changing

07 June 2020 By Katalina Deaven

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Puzzles, games keep readers engaged during pandemic

18 May 2020 By Emmanuel Naert

Publishers should focus on connections as engagement soars amid pandemic

17 May 2020 By Jesse Moeinifar

Globe and Mail offers distractions during pandemic

10 May 2020 By Katrina Bolak

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Stibo DX: The What, Why, and How

Research highlights 7 digital subscription best practices

27 April 2020 By Arvid Tchivzhel & Matt Lindsay

4 smart ways newsrooms are keeping up with COVID-19 coverage

13 April 2020 By Jesse Moeinifar

Research: Readers seek local news during COVID-19 pandemic

12 April 2020 By Katalina Deaven

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How Mediahuis adopted a “crooked,” agile work environment

31 March 2020 By Emmanuel Naert

News organisations are on the frontline of online social interactions during pandemic

29 March 2020 By Jesse Moeinifar

Digital subscription benchmarks, best practices during COVID-19 pandemic

25 March 2020 By Arvid Tchivzhel & Matt Lindsay

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Protecmedia November 2019

5 ways to add trust to content while covering COVID-19

23 March 2020 By Katalina Deaven

5 breaking news tactics for COVID-19 coverage

19 March 2020 By Jesse Moeinifar

Why a paywall isn’t enough

17 March 2020 By Jesse Moeinifar

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Research: Audience attitude survey finds most trust established news brands

08 March 2020 By Rahul Sethi

Research: Transparency is great — if readers notice

17 February 2020 By Katalina Deaven

Five subtle, not creepy ways to recommend content

11 February 2020 By Rebecca Alter

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8 trends help publishers get, keep digital subscribers

27 January 2020 By Matt Lindsay

Using data science to reduce churn, engage readers at Globe and Mail

19 January 2020 By Zen Habito

You lost a subscriber. Now what?

14 January 2020 By Rebecca Alter

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Stibo DX: The What, Why, and How

Research: what readers want in a story

01 January 2020 By Katalina Deaven

KPIs, pricing questions, content syndication were among 2019 highlights

29 December 2019 By Matt Lindsay

End-of-year specials are a media standard, even if they don’t draw more engagement

22 December 2019 By Emmanuel Naert

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You got a registered user, now what? 4 steps to user engagement

19 December 2019 By Rebecca Alter

Transformation, product development keep media leaders at front of the pack

17 December 2019 By Kathleen Coleman

Toronto Star launches media literacy resource for students

09 December 2019 By Nadine Chevolleau

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Protecmedia November 2019

User engagement, environment are key inputs driving propensity to subscribe

25 November 2019 By Arvid Tchivzhel & Matt Lindsay

Newsday marries newsletters, audience data to increase subscriptions, engagement

24 November 2019 By Anthony Bottan

5 key engagement tool metrics for news media organisations

19 November 2019 By Mehrad Karamlou

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Research: 90% of Canadians are aware of “fake news” but can’t agree on meaning

12 November 2019 By Rahul Sethi

Research: Story labels alone don’t increase trust

10 November 2019 By Katalina Deaven

De Standaard’s readers team is cornerstone to digital transformation

10 November 2019 By Emmanuel Naert

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Globe and Mail’s onboarding steps capitalise on habits, engage readers

04 November 2019 By Katrina Bolak

Comments on news articles are dead, paving the way for conversations

29 October 2019 By Mehrad Karamlou

Price elasticity tests yield revenue opportunities for publishers

28 October 2019 By Matthew Lulay & Matt Lindsay

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Stibo DX: The What, Why, and How

The Burning Man ethos, news media style

20 October 2019 By Kathleen Coleman

Case studies in reader revenue, subscriptions, data highlight industry transformation

01 October 2019 By Matt Lindsay

Anti-fraud legislation may create less friction for news consumers

22 September 2019 By Trevor Kaufman

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Ringier Axel Springer

Research: Solutions journalism increases engagement, issue awareness

17 September 2019 By Katalina Deaven

Globe and Mail deconstructs its onboarding experience

15 September 2019 By Katrina Bolak

Mediahuis shares lessons from reader activation efforts

10 September 2019 By Emmanuel Naert

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Protecmedia November 2019

Personalised, flexible paywall model is best for audience, advertisers

09 September 2019 By Matt Lindsay

Research: Thanking customers yields a powerful ROI

20 August 2019 By Nadine Chevolleau

What is the market solution for content revenue sharing?

05 August 2019 By Matt Lindsay

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Research: Readers are concerned personalised news keeps them in content silos

04 August 2019 By Rahul Sethi

Research: Negative comments affect employee trust in news organisation

31 July 2019 By Katalina Deaven

What Chrome’s Incognito changes mean to the metered paywall vs. freemium debate

29 July 2019 By Trevor Kaufman

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Where should analytics live within a media organisation?

07 July 2019 By Matt Lindsay

Trust in media can be addressed with control, transparency, communication

24 June 2019 By Emmanuel Naert

Globe and Mail looks beyond podcasts for audio opportunities

19 June 2019 By Zen Habito & Katrina Bolak

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Stibo DX: The What, Why, and How

Under-cooked hamburgers and the under-appreciated skill of listening

16 June 2019 By Kathleen Coleman

Has AI brought an end to the metered paywall?

11 June 2019 By Trevor Kaufman

Subscription pricing: 3 key industry questions

29 May 2019 By Matt Lindsay

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Ringier Axel Springer

Blog Authors

The Sydney Morning Herald and The Age

The Sydney Morning Herald

Sydney, Australia

The Age

Melbourne, Australia

Vividata

Vividata

Toronto, Canada

Kathleen Coleman

Director of Marketing & Business Development

S-R Media

Spokane, Washington, USA

Mather Economics

Mather Economics

Atlanta, Georgia, USA

Center for Media Engagement

Center for Media Engagement

Austin, Texas, USA

The Globe and Mail

The Globe and Mail

Toronto, Ontario, Canada

Emmanuel Naert

Brand Manager, De Standaard

Mediahuis

Brussels, Belgium

Jens Pettersson

Chief Digital Reader Revenue Officer

NTM

Stockholm, Sweden

Francisco Rivarola

Web Editor

Cimeco (VíaPais)

Argentina

Sergio Sicheri

General Chief of the Editorial Nucleus

El Comercio Group

Lima, Perú

FT Strategies

FT Strategies

Bracken House, London, United Kingdom

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