Satisfying Audiences Blog
About This Blog
INMA's Satisfying Audiences Blog aims to reflect the myriad strategies news media companies focus on to engage audiences — from journalism and audio content to newsletters and events. As reader revenue becomes the business model for publishers around the world, these efforts are key to the future of the industry.
Top 10 Viewed Satisfying Audiences Blog Posts From the Past Year
- Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age
- 11 customer experience trends media companies must understand for 2018
- The right language can catapult a newsletter’s success
- 7 ways Millennials, Boomers read news differently
- McClatchy’s marketing strategy nudges users toward paywall, drives conversions
- Sydney Morning Herald, Age focus on what content doesn’t work to create more of what does
- How Nordic news media companies measure engagement, loyalty
- Sydney Morning Herald, Age newsrooms got to know readers by getting to know the data team
- Map out an effective subscriber re-engagement strategy with these 3 actions
- 11 audience insights remembered from 2020
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