Educating the next generation of sustainable media managers

In late October 2014, INMA announced a scholarship for the executive MBA programme of the Berlin School of Creative Leadership.

The programme is global not only in focus but also in its execution, as the classes are held in five different locations over the course of 24 months – such locations being “creative centres” as per the school’s Web site.

Kudos to INMA executives for such a progressive move!

Keeping one’s management skills sharp and current is more important than ever.

I recently went through such an exercise by focusing on the soft skills of management and obtained a master’s degree at a local university in Ontario, Canada. It was, shall we say, eye opening.

Like many before me, I wasn’t convinced I would learn a whole lot more that I hadn’t already encountered after years in the workforce.

However, I was quite surprised; the various points of view of my classmates hailing from other related and non-related industries – public and private – made for incredibly valuable learning. I highly recommend it.

From a human resources’ or hiring manager’s perspective, we should be aware of the new types of MBA programmes students are now graduating from. The executive MBA for creative leaders might very well be suited for leading organisations like ours, but other managerial skills might also be valuable in our respective businesses.

Indeed, new MBAs in sustainability are now focused on how to handle social realities, environmental challenges, and corporate governance, concerns that all corporations thriving in the 21st century will be facing.

Executive manager job qualification: MBA in sustainability is an asset.

Environmental costs are now a real impediment to many major economies. Our labour force is more diversified than ever, and ethics and transparency now are expectations by most stakeholders, whether private or public.

The next generation of managers should be able to look at the future with eyes focused on opportunities, not limitations.

On November 2, 2014, the International Panel on Climate Change (IPCC) reported the fossils fuels that have no carbon capture shall be phased out by 2100. This situation will affect us all, including media companies.

The most common modes of transportation, power, and heating/cooling technologies rely in some form or another on fossil fuels. Hence we will need managers and executives who are not only aware of the alternate options but also know how to move forward at the lowest possible cost to the organisation.

Canada, United States, Netherlands, India, and United Kingdom among top countries offering MBA programmes that have incorporated sustainability as part of their curriculum.

Many colleges and universities around the world now offer MBA programmes focused on all the key aspects of business sustainability (environmental, social, and corporate governance).

Using the Financial Times Global MBA Ranking 2013, Corporate Knights reviewed each school and programme and ranked them according to their focus on sustainability pillars with respect to curriculum, faculty research, and the presence of dedicated institutes or centres.

The CK Global 100 Sustainable MBAs gave the top three spots to MBA programmes delivered at Canadian universities while the top 20 programmes include institutions from the United States, Netherland, India, and United Kingdom. Here are three schools whose curriculums are top-notch:

Like the Berlin executive MBA for creative leaders, these programmes offer a progressive uptake on challenging issues while giving the recruits tools to deal with them.

You can buy the CK Global 100 Sustainable MBAs issue online.

About Andrée Gosselin O’Meara

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