Chances are you’ve been on Facebook for at least 10 years. Over time, you’ve likely noticed a decline in engagement as the platform deemphasised news publishers’ posts and favoured posts from family and friends in the algorithm.

Well, that might be changing.

Meta is constantly changing its algorithms on all of its platforms, but, in 2025, an uptick in engagement is happening. Here’s how you can take advantage.

Repurpose Instagram content for a Facebook audience

Consider cross-posting your coverage from Instagram to Facebook when you think it makes sense for your audience.

The algorithm favours multi-media attachments that are also linked to stories from your site. So, if your audience is reacting to a post on Instagram, consider posting that story to Facebook too, and repurpose the same graphic or Reel you shared on Instagram.

Host Facebook Lives

Going live on Facebook might sound like an archaic way to engage with your audience, but it’s still effective in bringing in video views for live events happening in your local area. This can be anything from press conferences to concerts.

People want to feel like they are sharing the experience with the person who is behind the camera. An authentic approach is still key for reaching younger audiences across platforms.

Pay attention to posting times

When was the last time you checked when your Facebook audience is most active on the platform? It may have been weeks, maybe even years.

Well, you might want to refresh your memory and see if that audience has changed over time. Consider asking yourself these questions:

• Did the demographics of your audience change?
• How often are people interacting with content?
• When are they most active?

Restructuring how and when you present content can also be beneficial to growing your audience as people may be more willing to share content when they are most active.

All of these considerations will help with leveraging that uptick in engagement some publishers may be seeing right now. This may even lead to ideas on new content approaches or experiments to make on the platform.

In other words, Facebook is still hip!

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