According to GlobalWebIndex for Q3 2014, the most popular forms of online entertainment involve video.

The highest-rated entertainment activity online for global users is watching video clips (75%). This is followed by playing an online game (58%), watching a full-length film (55%), and listening to music (54%), according to GWI’s report, “GWI Entertainment.”

While the preferences for entertainment content has remained steady in favouring video-clip viewing, the millions of users worldwide grew considerably from 2013 to 2014.

During that year, the number of online users watching video clips grew from 565 million to 604 million. At the same time, online gaming favourability grew from 472 million to 515 million, listening to music grew from 454 million to 499 million, and watching a full-length film has surged from 408 million to 444 million users, according to GWI.

The eMarketer study found that 42.3% of North American adults frequently view video news content on their smartphones, followed by 36.2% watching TV and movie previews, 30.9% viewing movies, 27% watching TV reruns, and 26.3% watching sports clips.

This is good news for news publishers, who have an opportunity to create news and sports videos for their hungry video-viewing audience.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

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