Ooyala’s “Global Video Index Q3 2014” studied global video consumption on desktop computers, tablets, and mobile phones throughout the day on both weekend days and week days.
The firm found that, on weekends, desktop video usage peaks at about 4 p.m. and then drops off. However, mobile phone video usage builds throughout the day and peaks by about 10 p.m., both on weekends and week days, and then drops off at bedtime.
Tablet usage builds in the morning, plateaus during the day, and peaks during the evening hours on both weekends and week days, according to Ooyala.
For more information or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.