Ten percent or fewer of the world’s Millennials use Viber, WeChat, Line, Snapchat, Kakao Talk, Kik Messenger, and Tan-go. GWI excluded the significant usage by Chinese Millennials, which would have boosted all chat app brands, particularly WeChat, which counts 470 million monthly users across age groups in China.
Snapchat is a fast-growing social chat app among Millennials. The most prolific users of Snapchat are Millennials from Ireland (25%), United Kingdom (18%), United States (16%), Canada (16%), Australia (15%), Sweden (14%), and India (11%).
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.