Mobile e-commerce, or m-commerce, is gaining momentum. However, it continues to remain far behind desktop PC-generated e-commerce, according to comScore.
From Q1 2012 to Q2 2014, e-commerce on PCs and mobile grew in the double digits year-over-year in the United States. The most robust e-commerce period was the fourth quarter prior to the holiday buying season. E-commerce grew from US$64 billion in Q4 2012 to US$71.4 billion in Q4 2013 for PC and mobile sales, including US$7.2 billion in m-commerce sales in 2012 and US$8.3 billion in 2013.
The m-commerce trend continued into 2015, as more consumers purchase goods and services on their mobile phones.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.