At a recent INMA Master Class, the subject of personalisation kept coming up: Have we met the high bar of expectations for true one-to-one communications or are publishers merely at the stage of “smart segmentation?”
In the latest “INMA Knows” distillation, we bring to you the best practices in personalisation from the INMA network: 12 editor-curated case studies that take us on the road to personalised experiences for consumers and advertisers with a splash of 10 “best reads” we found on the subject.
Case studies include The Times of London, Ringier Axel Springer, Aller Media, Singapore Press Holdings, BBC, NZME, The Athletic, CNN, Aftenposten, The Economist, Dow Jones, and Bonnier News Local (formerly MittMedia).
You will learn a lot about AI, digital butlers, publisher personalisation systems, machine learning, voice tech, content recommendations, home page algorithms, CDPs, and even the ethics behind reader silos.
INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. Here are a list of all the live topics:
- Connecting with community
- COVID-19 response
- Podcasts and audio
- Subscriber Retention
- Third-party cookies and advertising
We aim to curate a new subject monthly, and these subjects are updated regularly. This is a free service for INMA members. If you have a subject matter recommendation, let me know.