Facebook is by far the most popular social network in the world, reaching more than 80% of the world’s Internet users. Additionally, half its users actively use their accounts at least once per month, according to data released by GlobalWebIndex in 2014.

Facebook is followed by YouTube, which reaches 60% of global Internet users, half of whom use the video site at least once per month.

Twitter, Google+, Instagram, LinkedIn, Pinterest, and Tumblr follow the top two social media sites with comparatively small audiences. Meanwhile, some countries draw large numbers of users to their own social networks, such as Badoo, Sina Weibo, and Tencent Weibo in China, Mixi in Japan, and VK in Russia.

There are significant differences in user frequency among members, visitors, and active users for the four top social networks. Facebook has the highest concentration of members, or 81% of the Internet population, compared to YouTube and Google+ at 60% each and Twitter at 53%.

Meanwhile, the number of visitors to YouTube exceeds members at 82%, while visitors to Facebook are at 73%, Twitter at 36%, and Google+ at 29%. Active usership for Facebook users is at 42%. This is nearly double YouTube’s active usership at 24%, Twitter’s at 22%, and Google+ usership at 21%.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

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