5 insights about print magazine advertising in a digital world


Having survived multiple death pronouncements at the turn of the digital era, magazines have proven their resilience by evolving into a multi-platform content provider, or what is better known today as the magazine media.

But there are lingering doubts about the efficacy of magazines in the world of multi-screens and mobility. What relevance can a predominantly print medium have in an era of hyper-connectedness, regardless of how much it has evolved?

At SPH Magazines, we constantly grapple with this defining question, even as we revolutionise our business to break away from print to become a multi-platform solutions provider.

Last year, we did two landmark studies on magazine advertising ROI (with GfK Singapore) and Singapore Women Digital Habits, and unveiled the findings to our industry partners at our inaugural Women Decoded 2014 forum.

Here are some of our favourite learning points, together with some of the latest findings on the magazine media from publishers and media agencies around the world. These findings are published in the FIPP’s Proof of Performance 2014, which is accessible in full here.

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