COVID-19 bewildered scientists across the world from the beginning. The correct information quickly became the only tool to fight the war against the coronavirus.
Mobilising efforts to provide credible information for the most-searched aspects of the novel coronavirus, Jagran New Media’s OnlyMyHealth site created an exclusive topic page. Throughout the pandemic, a campaign banner on homepage has been given a dedicated slot.
Our 360-degree approach in editorial planning during COVID-19 commenced even before the nationwide lockdown and quarantine phase. From symptoms and case studies to doctor interviews, we did it all. We broke down complex guidelines and conducted fact-checking on claims, reporting on all aspects of coronavirus. Taking the onus of presenting medically verified information related to COVID-19, we were in line with the Health Ministry for the factual representation of the coronavirus cases.
We dug deeper. Our doctor vetted reports on impact of underlying health conditions like diabetes, asthma, and heart ailments on COVID-19, answering the concerns of our readers. The OnlyMyHealth page empowered doctors and healthcare experts from across the globe to join hands in this campaign to disseminate medically reviewed facts about healthcare and coronavirus.
Renewing efforts as the lockdown began
A renewed effort to provide a holistic approach to healthy living was implemented when a nationwide lockdown was announced. Aspects of practising personal hygiene, questions on how to care for the sick, on home exercising and healthy eating, DIY masks and sanitizers, now became a crucial aspect of coverage.
People like holistic health guru Mickey Mehta, along with nutritionists, doctors, and meditation masters, joined the campaign as OnlyMyHealth set out to emphasise the importance of mental health during quarantine. Our approach during this phase was to highlight the essentials of healthy living and to combat the repercussion of a lockdown, including anxiety, stress, panic and more.
OnlyMyHealth put out various stories and videos on nutritional aspects and the importance of exercise for the physical and mental wellbeing, with all content tailor-made for the quarantine.
The faces on the front lines
The human face of corona warriors is also covered by OnlyMyHealth to emphasise the positive aspects of the crisis. Stories of doctors, nurses, and individuals who go above and beyond their duty to help fight the corona war instil positivity in the readers mind.
Exclusive interviews with celebrities in quarantine, like Anup Jalota, helped readers understand they were not alone in this battle.
Additionally, our InstaLive interactions brought experts face to face with the users. A real reader connect is observed in such sessions where users get an opportunity to ask their questions directly to the experts.
OnlyMyHealth’s War Against Virus campaign is being run in both Hindi and English, with dedicated topic pages for both. To date, close to 450 stories have been filed under the War Against Virus category. The campaign has received a lot of support and encouragement from the medical community. Doctors have lauded our efforts during various interactions for being a credible platform continuously looking out for the needs of the users in times of a global pandemic.
Banner image courtesy of Gabriele Lässer from Pixabay.