About This Blog

174 Articles since October 2018

INMA Researcher-in-Residence Greg Piechota shares his original research, notes from visits to/with digital subscription leaders, and talks at conferences with subscribers of his frequent Readers First newsletter, part of INMA’s Readers First Initiative. In this blog Greg shares briefs from that newsletter about the vital initiatives and trends in digital subscriptions throughout the world.

News sites in Hungary crowdfunded more than US$1.3 million in 2020

27 January 2021 By Greg Piechota

News media companies worldwide are investing in registration walls

26 January 2021 By Greg Piechota

Regional German publishers cooperate to solve the challenges of audience analytics

20 January 2021 By Shelley Seale

Readers First agenda includes keeping subscription momentum in 2021

14 January 2021 By Greg Piechota

Questions and answers about subscription, content success

13 January 2021 By Greg Piechota

Regional German publishers share costs of data science to drive reader revenue

12 January 2021 By Greg Piechota

Funke, Nikkei share how innovations in management structure drive growth in subscriptions, revenue

22 November 2020 By Shelley Seale

Research shows how media companies can succeed with acquisition, retention during COVID

14 October 2020 By Shelley Seale

NZ Herald outperforms global industry leaders in digital subscriptions

28 September 2020 By Grzegorz Piechota

Engagement and subscription benchmarks compare peers in the Americas and Europe

27 September 2020 By Grzegorz Piechota

Research: Reports of COVID bump’s end are greatly exaggerated

22 September 2020 By Grzegorz Piechota

Using aggressive pricing and referrals, The Athletic almost doubled subscribers since June

21 September 2020 By Grzegorz Piechota

U.S. publishers test sharing paywalled content with The Matchup

20 September 2020 By Grzegorz Piechota

News Corp Australia, FTI Consulting, Advance Local share key strategies in print-to-digital audience transition

16 September 2020 By Shelley Seale

SCMP’s new digital subscription offer targets world beyond Hong Kong

01 September 2020 By Grzegorz Piechota

Local media executives share how they compete with national publishers

13 August 2020 By Shelley Seale

COVID bump remains highest for regional and local publishers

23 July 2020 By Grzegorz Piechota

GNI Subscriptions Lab shares 3 key European findings

22 July 2020 By Shelley Seale

One-third of reader churn could be saved with payment retries

22 July 2020 By Grzegorz Piechota

Digital subscribers are more interested in user experience than added content

16 July 2020 By Grzegorz Piechota

The more Dennik N readers pay, the less they read

15 July 2020 By Grzegorz Piechota

How to reduce digital subscriber churn by addressing payment failures

09 July 2020 By Grzegorz Piechota

In-house articles convert better than articles from news wires

08 July 2020 By Grzegorz Piechota

Product features, not content, are most-touted benefit of digital subscriptions

07 July 2020 By Grzegorz Piechota

What can AI teach us about behaviours leading to churn?

05 July 2020 By Grzegorz Piechota

What news media can learn about audience retention from Netflix

01 July 2020 By Grzegorz Piechota

Wall Street Journal data makes the case for a robust onboarding experience

30 June 2020 By Grzegorz Piechota

Reader clubs shift to online experiences, offers amid the lockdowns

18 June 2020 By Grzegorz Piechota

Clarín, Die Zeit share building blocks of reader loyalty clubs

17 June 2020 By Shelley Seale

Trial subscriptions drove the pandemic surge

16 June 2020 By Grzegorz Piechota

Research: Editors, algorithms recommend different stories to readers

11 June 2020 By Grzegorz Piechota

Handelsblatt launches 2 premium newsletters in lockdown

10 June 2020 By Grzegorz Piechota

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