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About This Blog

164 Articles since October 2018

INMA Researcher-in-Residence Greg Piechota shares his original research, notes from visits to/with digital subscription leaders, and talks at conferences with subscribers of his frequent Readers First newsletter, part of INMA’s Readers First Initiative. In this blog Greg shares briefs from that newsletter about the vital initiatives and trends in digital subscriptions throughout the world.

Research shows mixed signals of another Trump bump in subscriptions

18 November 2024 By Greg Piechota

Dynamic paywalls gain momentum as news companies prioritise personalisation

17 November 2024 By Greg Piechota

Washington Post boycott offers lessons on endorsements, subscribers, and the “Trump slump”

04 November 2024 By Greg Piechota

Google’s AI Overviews create challenges, opportunities for news content SEO

27 October 2024 By Paula Felps

Guardian, Bild explain SEO strategies for covering key global events

23 October 2024 By Paula Felps

Top Viewed Readers First Initiative Blog Posts

Ukrainian media battles for survival and truth amid the war with Russia

21 October 2024 By Greg Piechota

INMA benchmarks show digital transformation is paying off for news media companies

20 October 2024 By Greg Piechota

Why news media companies are giving e-papers a second look

18 September 2024 By Paula Felps

News media companies can attract audiences in the changing era of AI

17 July 2024 By Paula Felps

The “tsunami of AI content” could lead audiences back to trusted journalism sources

16 July 2024 By Greg Piechota

Are news brands discounting online subscriptions too much?

01 July 2024 By Greg Piechota

New data: How many consumers are willing to pay for online news?

26 June 2024 By Greg Piechota

With major elections ahead, what should news media companies do about paywalls?

15 May 2024 By Paula Felps

New data shows how contract length drives retention and subscriber lifetime value

22 April 2024 By Greg Piechota

Media companies nudge readers to subscribe with behavioural economics theories

21 April 2024 By Greg Piechota

LeMonde, FAZ share tips to crack down on subscriber password sharing

27 March 2024 By Paula Felps

News publishers’ super bundles see massive demand, but user experience lags

25 March 2024 By Greg Piechota

Research details winning strategies of the top-performing subscription brands

24 March 2024 By Greg Piechota

News subscription executives should memorise these 10 commandments for 2024

11 March 2024 By Greg Piechota

Subscription growth vs revenue growth: It matters what you measure

10 March 2024 By Greg Piechota

The dawn of personalised Web pages is powered by AI search

26 February 2024 By Greg Piechota

Mail Online pivots to subscriptions to change revenue model

25 February 2024 By Greg Piechota

Here are 7 reasons digital news subscriptions are stagnating

12 February 2024 By Greg Piechota

Corriere della Sera, Globe and Mail leverage the news cycle for growth

01 February 2024 By Paula Felps

News publishers face challenges amidst tremendous opportunities in 2024

31 January 2024 By Paula Felps

Newsrooms are evolving during the industry’s business and technology transformation

30 January 2024 By Greg Piechota

Top editors speak on myriad challenges journalism faces and their belief in subscriptions

29 January 2024 By Greg Piechota

3 negative trends will challenge news subscriptions in 2024

17 January 2024 By Greg Piechota

2024’s strong news cycle offers subscription opportunities

16 January 2024 By Greg Piechota

Should news publishers directly distribute to readers or diversify market channels?

13 November 2023 By Greg Piechota

Traffic panic should lead news publishers to revamp online distribution

08 November 2023 By Greg Piechota

News design veteran Mario García envisions AI storm disrupting publishing

24 October 2023 By Greg Piechota

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