Reader Revenue Blog
About This Blog
INMA Researcher-in-Residence Grzegorz (Greg) Piechota shares his original research, notes from visits to/with digital subscription leaders, and talks at conferences with subscribers of his frequent Readers First newsletter, part of INMA’s Readers First Initiative. In his Reader Revenue blog, Grzegorz shares briefs from that newsletter about the vital initiatives and trends in digital subscriptions throughout the world.
52 Blog Posts
Top 10 Viewed Reader Revenue Blog Posts From the Past Year
- Research: Editors, algorithms recommend different stories to readers
- Using aggressive pricing and referrals, The Athletic almost doubled subscribers since June
- Wall Street Journal data makes the case for a robust onboarding experience
- What news media can learn about audience retention from Netflix
- Research: 47% of paywalls are freemium models
- Digital subscribers are more interested in user experience than added content
- Research: Infographics are key COVID-19 content engagement tools
- Research: Publisher strategies to keep readers post-pandemic
- Financial Times uses engagement-based pricing to better interact with group subscribers
- Engagement and subscription benchmarks compare peers in the Americas and Europe