Reader Revenue Blog
About This Blog
INMA Researcher-in-Residence Grzegorz (Greg) Piechota shares his original research, notes from visits to/with digital subscription leaders, and talks at conferences with subscribers of his frequent Readers First newsletter, part of INMA’s Readers First Initiative. In his Reader Revenue blog, Grzegorz shares briefs from that newsletter about the vital initiatives and trends in digital subscriptions throughout the world.
52 Blog Posts
Top 10 Viewed Reader Revenue Blog Posts From the Past Year
- Research: Editors, algorithms recommend different stories to readers
- Using aggressive pricing and referrals, The Athletic almost doubled subscribers since June
- Wall Street Journal data makes the case for a robust onboarding experience
- What news media can learn about audience retention from Netflix
- Research: 47% of paywalls are freemium models
- Digital subscribers are more interested in user experience than added content
- Research: Infographics are key COVID-19 content engagement tools
- Research: Publisher strategies to keep readers post-pandemic
- Financial Times uses engagement-based pricing to better interact with group subscribers
- Engagement and subscription benchmarks compare peers in the Americas and Europe
Upcoming Events
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12Jan Leadership and Transformation Opportunities
12-26 January 2021
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11Feb Media Subscriptions Summit 4.0
11-25 February 2021
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09Mar Newsroom Innovation
09-23 March 2021
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13Apr Digital Reader Engagement
13-27 April 2021
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05May Annual Business Meeting
05 May 2021
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11May World Congress of News Media
11-27 May 2021
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08Jun Smart Data For News Media
08-22 June 2021
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12Aug South Asia Media Summit
12-13 August 2021
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26Aug Latin America Media Summit
26-27 August 2021
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07Sep Digital Subscriber Retention
07-21 September 2021
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09Sep What’s Next For Advertising Sales
09-23 September 2021
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30Sep 30 Under 30 Awards Announcement
30 September 2021
