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Readers First Initiative Blog

About This Blog

184 Articles since October 2018

INMA Researcher-in-Residence Greg Piechota shares his original research, notes from visits to/with digital subscription leaders, and talks at conferences with subscribers of his frequent Readers First newsletter, part of INMA’s Readers First Initiative. In this blog Greg shares briefs from that newsletter about the vital initiatives and trends in digital subscriptions throughout the world.

Past subscribers are news brands’ biggest growth pool

10 June 2025 By Greg Piechota

News companies can turn subscriber churn into a growth engine

09 June 2025 By Greg Piechota

The Australian’s Newspass creates “reverse metered” registration wall for casual readers

08 June 2025 By Greg Piechota

The Guardian bypasses a paywall to find reader support

14 May 2025 By Paula Felps

The Hindu attracts subscribers with e-book offering

08 May 2025 By Greg Piechota

Every 10th paywall stop is evaded by readers

06 May 2025 By Greg Piechota

6 core motivations for subscribing to news

05 May 2025 By Greg Piechota

SPH Media boosts retention by blending old tools with new tech

04 May 2025 By Paula Felps

The Hindu rethinks its digital subscriptions strategy

01 May 2025 By Paula Felps

Asian news publishers can drive subscription success with help from data

30 April 2025 By Paula Felps

Substack co-founder shares his vision for the future of journalism

16 April 2025 By Paula Felps

Could the newsroom of the future look more like a record label?

13 April 2025 By Greg Piechota

Platforms like Substack offer journalists a tricky alternative to traditional newsrooms

09 April 2025 By Greg Piechota

Financial growth at Dow Jones centers on a readers-first strategy

26 March 2025 By Paula Felps

The future of news subscriptions offers room to grow

20 February 2025 By Paula Felps

Subscription expert shares 12 ways to attract, retain subscribers

19 February 2025 By Paula Felps

Research shows 3 design features predict subscription bundle success

04 February 2025 By Greg Piechota

New York Times, Amedia are important examples of bundling economics

03 February 2025 By Greg Piechota

CES showcases new opportunities, challenges for news companies

23 January 2025 By Paula Felps

Trump, AI dominate discussions at the World Economic Forum

22 January 2025 By Paula Felps

Research shows mixed signals of another Trump bump in subscriptions

18 November 2024 By Greg Piechota

Dynamic paywalls gain momentum as news companies prioritise personalisation

17 November 2024 By Greg Piechota

Washington Post boycott offers lessons on endorsements, subscribers, and the “Trump slump”

04 November 2024 By Greg Piechota

Google’s AI Overviews create challenges, opportunities for news content SEO

27 October 2024 By Paula Felps

Guardian, Bild explain SEO strategies for covering key global events

23 October 2024 By Paula Felps

Ukrainian media battles for survival and truth amid the war with Russia

21 October 2024 By Greg Piechota

INMA benchmarks show digital transformation is paying off for news media companies

20 October 2024 By Greg Piechota

Why news media companies are giving e-papers a second look

18 September 2024 By Paula Felps

News media companies can attract audiences in the changing era of AI

17 July 2024 By Paula Felps

The “tsunami of AI content” could lead audiences back to trusted journalism sources

16 July 2024 By Greg Piechota

Are news brands discounting online subscriptions too much?

01 July 2024 By Greg Piechota

New data: How many consumers are willing to pay for online news?

26 June 2024 By Greg Piechota

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