Netflix nails marketing e-mail to subscribers

By Jodie Hopperton


Los Angeles, California, United States


I received an e-mail from Netflix this week that I thought was genius for product marketing so I wanted to share it, breaking it down section by section.

What can we learn from this? 

Netflix has broken down information, clearly knowing its audience and thinking about ways it can position its content in positive ways that aim to make the reader feel good and engage more.

If they can make me feel positive about something I usually feel negative about — screen time for my kids — is there a way we can reposition some of the negative feelings that cause news avoidance and encourage different ways to engage?  

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About Jodie Hopperton

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