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INMA product teams have 5 tips for choosing roadmapping tools

By Jodie Hopperton


Los Angeles, California, United States


As we dive into prioritising the product roadmap, we’ve been carrying out an informal survey of tools teams are using. Often these aren’t prescribed company-wide, leaving teams to decide what works best for them. 

Here are some things to look for when choosing the best tool for roadmapping at your company:

  • Easy of use: An obvious one but necessary when multiple people, and multiple types of people, to spend time inputting to something. 

  • Flexibility: As well as being easy to use, the tool will need to give different users flexibility. Think of the difference between an executive overview looking at the holistic roadmap and a project manager focusing on details on a specific project.

  • Visualisation: This is an important aspect when you want to be able to use the same tool for different reasons. 

  • Compatibility: How easily does this fit into your existing suite? 

  • Cost: Many of the tools are seat-based. Given that you’re likely to want transparency within an organisation, this can be at odds. But before you write off a tool based on seats, check to see if there is a free “read only” access that may give you what you need.  

And these are some of the tools that have been mentioned by INMA members:

INMA members have used these roadmapping tools in product development.
INMA members have used these roadmapping tools in product development.

 Do you use a different tool we should know about? Let us know! E-mail me at

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About Jodie Hopperton

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