INMA Global Media Awards product wins demonstrate its strategic importance

By Jodie Hopperton

INMA

Los Angeles, California, United States

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Did you see the Global Media Awards last week? It’s so inspiring to see some of the incredible work happening in our industry. 

It’s obvious product is becoming more and more important. INMA CEO Earl Wilkinson recognised this, saying: “Not surprisingly, the outstanding entries in this year’s competition leaned heavily into COVID responses along with shifting priorities during a tumultuous year: product, data, and subscriptions.” 

Mittelbayerische Zeitung and the collaborative “DRIVE” initiative of regional German publishers won "Best in Show" at the 2021 INMA Global Media Awards competition.
Mittelbayerische Zeitung and the collaborative “DRIVE” initiative of regional German publishers won "Best in Show" at the 2021 INMA Global Media Awards competition.

Here are a few highlights for product related awards: 

PA Media of the UK won for best product and tech innovation in national media for its “PA Explore” platform.
PA Media of the UK won for best product and tech innovation in national media for its “PA Explore” platform.

  • Mittelbayerische Zeitung, Germany, “DRIVE” for Best Use of Data to Drive Subscriptions, Content, Product Design. The initiative also won INMA’s highest GMA award of Best in Show, featured here.

  • The Daily Beast, United States, “The Daily Beast: Beast Inside” for Best Use of Data to Drive Subscriptions, Content, Product Design in national media.

If you missed the product module of the INMA World Congress of News Media last month, you can also find overage of the product module: my take on how product is the newest, fastest-growing team at news media companies and a summary of case studies from The New York Times, Singapore Press Holdings, and Financial Times.

If you’d like to subscribe to my bi-weekly newsletter, INMA members can do so here.

About Jodie Hopperton

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