AI is changing the UX of news products

By Jodie Hopperton

INMA

Los Angeles, California, United States

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It’s becoming more and more apparent that AI is changing a vast range of things for us news media. At Google IO, multimodality was mentioned numerous times (almost as many as AI!). Very soon we’ll be in a world where we can switch modes at the touch of a button, click of a mouse, or a voice command.  

What does that mean for our UX?

The News Product Alliance ran a Webinar recently with Nikita Roy of Newsroom Robots on the AI of UX. Nikita gave some great examples of AI and UX, so I wanted to share a few of these with you:

  • Politico runs AI summaries of legislation documents, which makes it easier for people to understand (for Pro subscribers only).

  • YouTube summarises and groups comments; see below.

Pro subscribers of Politico have access to AI summaries of legislation documents.
Pro subscribers of Politico have access to AI summaries of legislation documents.

Slide taken from Nikita Roy's presentation at a News Product Alliance Webinar illustrates Ippen's summary options.
Slide taken from Nikita Roy's presentation at a News Product Alliance Webinar illustrates Ippen's summary options.

  

  • Der Spiegel has a browser plugin that allows readers to give more context to a word or phrase, which is derived from the Der Spiegel archive.
Nikita Roy explains how Der Spiegel uses an AI browser plugin that uses the media company's archive.
Nikita Roy explains how Der Spiegel uses an AI browser plugin that uses the media company's archive.

  • The Newsroom App uses AI to give you the top five news events based on what people are talking about. It gives different sources including progressive, moderate, and conservative.  
Nikita Roy explains how The Newsroom App shares five top news events with readers.
Nikita Roy explains how The Newsroom App shares five top news events with readers.

  • Chatbots are, of course, a huge change in UX, which we covered in depth here (what to think about, how to build, data loop, cost, and RoI) and here (chatbots and users).

As I’ve written before, we may need to go further when thinking about UX, particularly as we see audio and video becoming more prominent. We’re already seeing changes with Google and Apple’s announcements, which may affect how consumers reach us. 

So much is changing right now that we don’t know the answers, but there is a lot of excellent experimentation going on. If you are doing something original with your UX, we’d love to hear about it. You can reach me at Jodie.hopperton@INMA.org.

If you’d like to subscribe to my bi-weekly newsletter, INMA members can do so here.

About Jodie Hopperton

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