About This Blog

INMA Product Initiative Lead Jodie Hopperton shares research and best practices from media product leaders around the world in her Product Initiative blog.

3 business opportunities of commerce as a product

14 October 2021 By Jodie Hopperton

Product teams must align mechanics of commerce with advertising, journalism

13 October 2021 By Jodie Hopperton

Product teams need the space to do quick experiments

04 October 2021 By Jodie Hopperton

How the “Diversity Triangle” can help media companies move forward

29 September 2021 By Louise Story

Circumnavigating the product process is OK sometimes

28 September 2021 By Jodie Hopperton

Is the mobile Web or an app right for your media company?

15 September 2021 By Shelley Seale

3 product leaders share non-media product inspiration

14 September 2021 By Jodie Hopperton

In product, centralisation isn’t all or nothing

01 September 2021 By Jodie Hopperton

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Product teams should organise around in-house stakeholders

31 August 2021 By Jodie Hopperton

5 solutions-driven questions product teams should ask

17 August 2021 By Jodie Hopperton

Reframing “no” keeps bad project ideas at bay and good ones coming in

04 August 2021 By Jodie Hopperton

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Piano

4 ways to define product team ROI

03 August 2021 By Jodie Hopperton

4 opportunities to reduce the churn of product team members

21 July 2021 By Jodie Hopperton

How much editorial know-how do product people need in news?

20 July 2021 By Jodie Hopperton

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CRUX

Who is in charge: Product or editorial?

08 July 2021 By Jodie Hopperton

Financial Times, Aftenposten share how they align product and editorial teams

07 July 2021 By Michelle Palmer Jones

4 ways product teams can show value without a revenue line

06 July 2021 By Jodie Hopperton

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iZooto

Editorial, product teams must navigate natural tensions in the newsroom

23 June 2021 By Jodie Hopperton

Media companies must differentiate journalism and content experiences

22 June 2021 By Jodie Hopperton

INMA Global Media Awards product wins demonstrate its strategic importance

09 June 2021 By Jodie Hopperton

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FewCents

Former Dow Jones CPO/CTO shares product best practices

08 June 2021 By Jodie Hopperton

Product lead at Apple’s No. 1 app shares 3 theories on success

26 May 2021 By Jodie Hopperton

Product Doctor shares 7 steps to testing a good idea

26 May 2021 By Michelle Palmer Jones

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Eidosmedia

Product teams should know 5 truths about a user-centric content strategy

12 May 2021 By Jodie Hopperton

Big Tech executive shares advice on handling product teams, customers, stakeholders

28 April 2021 By Jodie Hopperton

Asana product leader shares insights on product mindset, goals, strategy

27 April 2021 By Jodie Hopperton

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Tipser - Ecommerce

Product design should find the right product problems to solve

14 April 2021 By Jodie Hopperton

7 steps change team mindsets to encourage product innovation

13 April 2021 By Jodie Hopperton

News product teams need to design for their company goals

31 March 2021 By Jodie Hopperton

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Piano

Goal setting is key to media product development

30 March 2021 By Jodie Hopperton

INMA product teams have 5 tips for choosing roadmapping tools

17 March 2021 By Jodie Hopperton

5 questions help media companies prioritise the product roadmap

16 March 2021 By Jodie Hopperton

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CRUX

Financial Times, Bauer share product success metrics that work company-wide

03 March 2021 By Shelley Seale

INMA Product Initiative highlights 4 early lessons

03 March 2021 By Jodie Hopperton

What is Clubhouse and why should media companies care?

02 March 2021 By Jodie Hopperton

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iZooto

How product teams transform from leading change to being the center of it

17 February 2021 By Jodie Hopperton

Nine shares lessons in creating a fully collaborative product development team

16 February 2021 By Jodie Hopperton

How to communicate in a way that makes sense to all media teams

03 February 2021 By Jodie Hopperton

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FewCents

How Yahoo balances product in a news culture

02 February 2021 By Jodie Hopperton

3 media product managers share learnings along the product road map

28 January 2021 By Shelley Seale

Media companies share ways product teams work with tech

20 January 2021 By Jodie Hopperton

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Eidosmedia

How MediaNews Group creates strategies and buy-in for product teams

19 January 2021 By Jodie Hopperton

A primer to INMA’s new Product Initiative

07 January 2021 By Jodie Hopperton

INMA survey shows what media product teams look like

05 January 2021 By Jodie Hopperton

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Tipser - Ecommerce

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