3 product leaders share inspiration from non-media product successes

By Jodie Hopperton

INMA

Los Angeles, California, United States

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Hi there.

I spend much of my days speaking to product leaders within news for this initiative, but sometimes it’s good to look outside the industry at what we can learn. And that’s what we’re doing today. 

Interaction with media products and the overall content experience has been defined by others, such as Netflix and Spotify. This means the consumer experience for news needs to excel at all levels — including look, feel, and ease of use — to give consumers the delight that warrants a premium spot on their phone and in their day. 

So who do you go to for inspiration? I asked three product leaders this question. All of them had different approaches. 

What are your inspirations outside of news? Who would you like to hear from? E-mail me at jodie.hopperton@inma.org

Alexandre Cordeiro, digital strategy manager, O Globo (Brazil)

Alexandre tells me he is always on the lookout for new apps and services, thinking about how he can learn from them. When he looks at apps, he generally likes to start with whether the app solves a problem/pain point, what kind of trial he can get, and how easy it is to get through that process before he looks at specific features. Below are a couple of examples of this.

Firstly when looking at holistic customer journey, the product that impresses him the most is Mercardo Livre, Brazil’s answer to Amazon. In his eyes, the company has managed to ... CONTINUE READING

Dates for the diary: Tomorrow!

Registration is open for the Product and Data Summit. INMA Researcher-in-Residence Greg Piechota and I have lined up some fantastic sessions and speakers focusing on all things customer centricity. More here.

And don’t forget to join Aron Pilhoffer, Riske Betten, and me at the Product Initiative Webinar tomorrow, September 15, to talk all things mobile web v. apps. More here.

Tweet of the week

As we are looking outside of news, this tweet struck me on features v. products. In my view Snapchat, where stories were created, doesn’t get enough credit for it’s ingenuity in feature development. 

Recommended reading

In the theme of looking outside of news, here are a few links in different mediums:

About this newsletter 

Today’s newsletter is written by Jodie Hopperton, based in Los Angeles and lead for the INMA Product Initiative. Jodie will share research, case studies, and thought leadership on the topic of global news media product.

This newsletter is a public face of the Product Initiative by INMA, outlined here. E-mail Jodie at jodie.hopperton@inma.org with thoughts, suggestions, and questions. Sign up to our Slack channel.

About Jodie Hopperton

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