I spend much of my days speaking to product leaders within news for this initiative, but sometimes it’s good to look outside the industry at what we can learn. And that’s what we’re doing today.
Interaction with media products and the overall content experience has been defined by others, such as Netflix and Spotify. This means the consumer experience for news needs to excel at all levels — including look, feel, and ease of use — to give consumers the delight that warrants a premium spot on their phone and in their day.
So who do you go to for inspiration? I asked three product leaders this question. All of them had different approaches.
What are your inspirations outside of news? Who would you like to hear from? E-mail me at email@example.com.
Alexandre Cordeiro, digital strategy manager, O Globo (Brazil)
Alexandre tells me he is always on the lookout for new apps and services, thinking about how he can learn from them. When he looks at apps, he generally likes to start with whether the app solves a problem/pain point, what kind of trial he can get, and how easy it is to get through that process before he looks at specific features. Below are a couple of examples of this.
Dates for the diary: Tomorrow!
Registration is open for the Product and Data Summit. INMA Researcher-in-Residence Greg Piechota and I have lined up some fantastic sessions and speakers focusing on all things customer centricity. More here.
And don’t forget to join Aron Pilhoffer, Riske Betten, and me at the Product Initiative Webinar tomorrow, September 15, to talk all things mobile web v. apps. More here.
Tweet of the week
As we are looking outside of news, this tweet struck me on features v. products. In my view Snapchat, where stories were created, doesn’t get enough credit for it’s ingenuity in feature development.
In the theme of looking outside of news, here are a few links in different mediums:
- I did a Q&A with CPO at Calm, the No. 1 meditation app, Dun Wang: Product lead at Apple’s No. 1 app shares 3 theories on success.
- Amazon quietly building live audio business on Axios.
- Spotify: A Product Story.
- Lessons from Tinder: Building a Product That 10 Million People Use Daily.
About this newsletter
Today’s newsletter is written by Jodie Hopperton, based in Los Angeles and lead for the INMA Product Initiative. Jodie will share research, case studies, and thought leadership on the topic of global news media product.