ARF Audience Management Conference dissects cross-media, advertising, CRM


INMA has posted an executive summary of the Advertising Research Federation (ARF) Audience Management Conference in New York.

The conference looked at how consumer use of media is rapidly changing and the subsequent impact on cross-media measurement and attaining the most effective advertising spend possible.

The report is written by INMA correspondent Laura T. Ryan.

Click here to view this member-exclusive conference report.

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