Bloomberg News launched a new service in London focused on Great Britain: Bloomberg UK. It is squarely aimed at the Financial Times (which founder Michael Bloomberg was long known to covet before it was bought by Nikkei of Japan) and presumably Reuters in its backyard.

“Our goal is to become the main destination for business and financial news in Britain,” Bloomberg News Editor-in-Chief John Micklethwait wrote in a piece on his own site.

Michael Bloomberg was no less ambitious for the new service, writing that Bloomberg UK reflected his confidence in the UK — despite his disdain for the decision to leave the European Union — and a fear that the media in Britain risked following the U.S. into partisanship.

“The UK is an economic and cultural powerhouse and needs top-notch journalism to match. That’s why I’m investing in a major expansion of our UK reporting operations,” was how the standfirst on his opinion column described his hopes for Bloomberg UK.

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