INMA

☰
Join INMA

Newsroom Initiative Blog

About This Blog

61 Articles since March 2022

The INMA Newsroom Initiative focuses on how newsroom leaders can influence their businesses and create journalism products that serve audiences and meet the promise of reader and advertising models – putting journalism at the heart of publishing. Get a front-row seat to one of the hottest subjects in media curated by Newsroom Initiative Lead Peter Bale.

Newsrooms grapple with the biggest story of our time: climate change

31 May 2023 By Peter Bale

Alabama Media Group explains how, why it migrated completely from print to digital

17 May 2023 By Paula Felps

Imagination, experimentation are key to generative AI in newsrooms

16 May 2023 By Peter Bale

Membership models at media companies hit subscription model barriers

03 May 2023 By Peter Bale

World Press Freedom Day reminds the industry the risks of doing journalism

02 May 2023 By Peter Bale

Top Viewed Newsroom Initiative Blog Posts

Generative AI has great use cases in newsrooms right now

30 April 2023 By Peter Bale

AP CEO warns of “existential threat” to publishers from generative AI

24 April 2023 By Peter Bale

Trust in New Zealand media declines as people say news increases their anxiety

19 April 2023 By Peter Bale

Australian report shows Facebook drive-by news readers trust news less

17 April 2023 By Peter Bale

Meta report: News publishers need Facebook more than Facebook needs news

16 April 2023 By Peter Bale

Bonnier B2B shares its transformation from print reliance to digital revenue

05 April 2023 By Paula Felps

Bonnier experiments with less print, greater digital focus on smaller titles

03 April 2023 By Peter Bale

Alabama Media Group ends 4 print publications, shares lessons learned

20 March 2023 By Peter Bale

Your content is driving ChatGPT

05 March 2023 By Peter Bale

5 things you need to know about AI-driven search but were afraid to ask

20 February 2023 By Peter Bale

Generative AI search will challenge all news publishers

19 February 2023 By Peter Bale

Gannett, USA Today share 4 pillars of a successful Google Search strategy

08 February 2023 By Paula Felps

B2B travel site Skift shares lessons learned about survival, revenue, engagement

06 February 2023 By Peter Bale

South African editor points to Gen Z readership as 2023 focus

26 January 2023 By Peter Bale

Journalists should “show their work” to gain reader trust

24 January 2023 By Peter Bale

Twitter turmoil is terrible for journalists, may be bad for journalism

09 January 2023 By Peter Bale

Media companies are primed to make bold tech, digital moves in 2023

08 January 2023 By Peter Bale

For-profit newsrooms can learn from their non-profit peers

11 December 2022 By Peter Bale

News Corp Australia reaches 1 million subscribers

27 November 2022 By Peter Bale

Twitter verification crisis puts brands — not necessarily traffic — at risk

22 November 2022 By Peter Bale

Media start-up Semafor relies on print values, newsletter sign-ups

13 November 2022 By Peter Bale

Media companies continue to evolve their climate coverage

09 November 2022 By Paula Felps

Publishers face risks with Twitter upheaval but are in wait-and-see mode

08 November 2022 By Peter Bale

News publishers find ways to make climate journalism sustainable, credible

27 October 2022 By Peter Bale

Daily Maverick funds climate journalism project with bank sponsor

26 October 2022 By Peter Bale

Is solutions journalism the industry’s answer to trust and retention?

17 October 2022 By Peter Bale

Newsroom dashboard tool at News Corp Australia improves journalism-driven subscriptions

03 October 2022 By Peter Bale

Upcoming Events

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT