About This Blog

12 Articles since March 2022

The INMA Newsroom Initiative focuses on how newsroom leaders can influence their businesses and create journalism products that serve audiences and meet the promise of reader and advertising models – putting journalism at the heart of publishing. Get a front-row seat to one of the hottest subjects in media curated by Newsroom Initiative Lead Peter Bale.

Stuff New Zealand becomes a certified B-Corp

18 May 2022 By Peter Bale

Newsrooms are so much more than news these days

15 May 2022 By Peter Bale

Aligning newsroom goals to readers is a relatively easy formula

01 May 2022 By Peter Bale

Will Elon Musk will be Loki or Tony Stark?

28 April 2022 By Peter Bale

Great Twitter takeover has big implications for news publishers

25 April 2022 By Peter Bale

Research shows trust in media is falling

14 April 2022 By Peter Bale

The war in Ukraine reminds us the gravity of journalism

07 April 2022 By Peter Bale

Does your newsroom culture fit with your corporate culture?

03 April 2022 By Peter Bale

Ukraine overtakes the news

16 March 2022 By Peter Bale

Newsroom impact, influence throughout company is key to reader revenue

08 March 2022 By Peter Bale

Creating high-value journalism readers trust is key to reader revenue model

07 March 2022 By Peter Bale

Digital subscriptions put the newsroom at the centre of media organisations

06 March 2022 By Peter Bale

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