Last month, INMA released a report that looks at one of the biggest topics in the media industry: how to monetise media audiences with data.
On Wednesday, September 6, the report’s author, Mather Economics President Matt Lindsay, will present a Webinar for INMA members on “Monetising Audience Data: Media’s New Business Model.” (His report of the same name, free to INMA members, can be found here.)
Here is what you need to know to join this Webinar:
In this live session, Lindsay will make a presentation followed by questions from INMA members. A recording of the session will be made available to INMA members.
“Monetising Audience Data: Media’s New Business Model” looks at the data-fueled economic shift in strategy, content, audience acquisition and retention, and advertising — including best practices at The New York Times, Newsday, NRC Media, and Independent News & Media.
The shifts in business model, aided by technology, push news media companies from a one-size-fits-all strategy to a personalised communications and intense customer relationships strategy. The Webinar will highlight key findings in the report, including case studies.
Please click the link above to reserve your seat.