Last month, INMA released a report that looks at one of the biggest topics in the media industry: how to monetise media audiences with data.

On Wednesday, September 6, the report’s author, Mather Economics President Matt Lindsay, will present a Webinar for INMA members on “Monetising Audience Data: Media’s New Business Model.” (His report of the same name, free to INMA members, can be found here.)

Reserve your spot at Wednesday's INMA Webinar on monetising audience data.
Reserve your spot at Wednesday's INMA Webinar on monetising audience data.

Here is what you need to know to join this Webinar:

  • Date: Wednesday, September 6.
  • Time: 10 a.m.-11 a.m. New York time.
  • Cost: Free for INMA members.
  • How: Click here to reserve.

In this live session, Lindsay will make a presentation followed by questions from INMA members. A recording of the session will be made available to INMA members.

“Monetising Audience Data: Media’s New Business Model” looks at the data-fueled economic shift in strategy, content, audience acquisition and retention, and advertising — including best practices at The New York Times, Newsday, NRC Media, and Independent News & Media.

The shifts in business model, aided by technology, push news media companies from a one-size-fits-all strategy to a personalised communications and intense customer relationships strategy. The Webinar will highlight key findings in the report, including case studies.

Please click the link above to reserve your seat.