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ARF Audience Measurement 7.0 conference summary available to INMA members


INMA today released an executive summary of the recent ARF Audience Measurement 7.0 conference in New York.

INMA members may view the summary via two methods: 

The ARF Audience Measurement 7.0 Conference honed in on key takeaways for newsmedia professionals. With today's dizzying array of new devices and multi-tasking on different platforms, there is a new urgency to evaluate effectiveness on multiple platforms — from television to tablets to mobile phones.

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