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Mobile Strategies

About This Blog

As news increasingly goes mobile, this blog’s mission is to be the worldwide reference guide to growing and engaging news audiences via mobile devices and tablets; attracting mobile revenue via advertising, sponsorship, and subscriptions; and owning the market for mobile news.

296 Blog Posts

Research: Americans spend more time on mobile than watching TV

Research: Americans spend more time on mobile than watching TV

26 June 2019 By Lorna White
How to monetise mobile storytelling’s future

How to monetise mobile storytelling’s future

12 May 2019 By Mark Challinor
Localised messaging elevates brands from mainstream advertising

Localised messaging elevates brands from mainstream advertising

09 April 2019 By Lorna White
Voucher codes, mobile coupons are key audience, advertising engagement tools

Voucher codes, mobile coupons are key audience, advertising engagement tools

26 February 2019 By Mark Challinor
Advertising opportunities, guidelines emerge with social influencer marketing

Advertising opportunities, guidelines emerge with social influencer marketing

11 February 2019 By Lorna White

Top Viewed Mobile Strategies Posts From the Past Year

10 digital advertising predictions for 2019

10 digital advertising predictions for 2019

08 January 2019 By Lorna White
Why a mobile-first, commercial audit is imperative to publishers

Why a mobile-first, commercial audit is imperative to publishers

05 December 2018 By Mark Challinor
John Lewis demonstrates importance of mobile in retail

John Lewis demonstrates importance of mobile in retail

13 November 2018 By Lorna White

Blog Authors

Mark Challinor

CEO

Media Futures Consultancy

London, United Kingdom

Lorna White

P&G Senior Activation Executive

Starcom

London, United Kingdom

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