About This Blog

As news increasingly goes mobile, this blog’s mission is to be the worldwide reference guide to growing and engaging news audiences via mobile devices and tablets; attracting mobile revenue via advertising, sponsorship, and subscriptions; and owning the market for mobile news.

274 Blog Posts

Pros, cons of EU’s General Data Protection Regulation for publishers

04 October 2017 By Lorna White

Media must embrace mobile payments in all future formats

25 September 2017 By Mark Challinor

Facebook, Google still dominate digital advertising, but competitors are growing

04 September 2017 By David Murphy

As mobile advertising becomes more popular, viewability becomes more important

08 August 2017 By Lorna White

iOS 11 updates: Location permission changes, phased app release

02 August 2017 By Padraic Woods

Top 10 Viewed Mobile Strategies Posts From the Past Year

Making the media case for Virtual Reality

04 July 2017 By David Murphy

10-point strategic checklist for media’s mobile plan

29 June 2017 By Mark Challinor

Consumer integration with fitness apps is worthy of brand exploration

18 June 2017 By Lorna White

Mobile Strategies

About This Blog

Pros, cons of EU’s General Data Protection Regulation for publishers

Media must embrace mobile payments in all future formats

Facebook, Google still dominate digital advertising, but competitors are growing

As mobile advertising becomes more popular, viewability becomes more important

iOS 11 updates: Location permission changes, phased app release

Top 10 Viewed Mobile Strategies Posts From the Past Year

Making the media case for Virtual Reality

10-point strategic checklist for media’s mobile plan

Consumer integration with fitness apps is worthy of brand exploration

An update of Google IO 2017 for news publishers

Fyre Festival, social media, and the dark side of influencer marketing

New research shows mobile drives digital ad spend growth

3 ways mobile payments benefit media companies

Adblocking goes mobile

Snap Inc. starts strong, but what unique features does it deliver for brands?

Amazon’s Echo may define future of mobile publishing

AI takes center stage at Consumer Electronics Show

Virtual Reality, 360 video inspiration in the media industry

Need for speed in mobile publishing

Virtual Reality: A 2017 how-to guide for media

Seamless log-in experience aids digital media engagement

Politico proves publishers can become Apple Pass masters

Mobile developments in 2016, what to expect in 2017

Mobile faces a product problem

Traditional, start-up media have much to learn from each other

Mobile search takes priority in Google’s latest development

Is Artificial Intelligence the new mobile?

How Google’s AMP increases importance of mobile, search for advertisers

Artificial Intelligence: real facts for future media data, mobile offerings

New York Times explains reasons for using VR in storytelling

Pokémon Go’s success is not a sign publishers need AR offerings

Schibsted uses objectives, key results to help focus company goals

Button app offers monetisation solution for publishers

VG creates custom emoji keyboard to engage news audiences

What driverless cars mean to the future of news media consumption

7 mobile lessons media companies can learn from the travel industry

Lock screen features, universal clipboard are highlights of Apple conference

App download dip signals need to focus on comprehensive mobile strategies

Leading news media companies differ on best strategies to combat adblocking

Verdens Gang increases digital advertisement viewability to 74%

Personalisation, push notifications make apps more social than home page

Brand, voice suffer in attempt to align with consumer behaviour on various platforms

Mobile, social should lead advertising strategy, leaving silos behind

Mobile advertising spend bolstered by video, native

No clear winner in mobile Web vs. native app contest

Could Virtual Reality be the next storytelling tool for news brands?

Quality content strategy is key to digital success

Virtual reality highlighted at Mobile World Congress

Trinity Mirror goes old school with launch of print-only New Day

5 tips for long-term app success

Algorithms, automated content optimisation are key to publisher competitiveness

How Snapchat works for advertisers

Ad blocking is more about personal data than on-target ads

Apple changes to app purchases, iAds affect publishers worldwide

Data insight at the heart of audience engagement at VG+

7 mobile trends for the new year

Mobile audiences want simple, slimmed down app products

Smartphones + video = immersive advertising experience

Apple iOS 9’s deep linking feature is invaluable for driving audience engagement

Programmatic needs to deliver on its relevance promise

4 tvOS strategy ideas for publishers

Content in the right personalised context is king

Why Google and gang don’t like your Web site

Mobile spend due to overtake TV: What does this mean for advertisers?

Ad blocking: There’s a app for that

4 questions to ask when creating a mobile strategy

The argument for vertical mobile video advertising

It’s the little things that will change everything about the future of mobile

Growth in mobile video viewing is game changer for digital advertisers

New Apple technology opens engagement, design opportunities for media companies

Online content is a cash cow, but mobile is your star

Are in-car apps the next platform for news media companies?

How app linking in Android M, iOS9 will increase app engagement

Slow smartwatch growth today may develop into overwhelming use tomorrow

Why there is no mobile customer

How will ad blockers change mobile advertising?

M-payments, micro payments: an opportunity for media

App designers share advice on creating news media smartphone apps