About This Blog

As mobile increasingly becomes the most important platform for reader revenue and engagement, INMA's Mobile Strategies Blog seeks to offer research, strategic advice, and case studies on how to use mobile to grow and engage readers and advertisers.

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

8 trends define the future of mobile

25 July 2021 By Mark Challinor

Wearable mobile tech = revenue diversification opportunities for media

20 April 2021 By Mark Challinor

Research: Two-thirds of UK appreciate journalism more since pandemic

08 February 2021 By Lorna White

Could mobile marketing be the holy grail for media companies?

24 January 2021 By Mark Challinor

Top Viewed Mobile Strategies Posts From the Past Year

8 trends define the future of mobile

Consumption habits, digitisation are likely to continue in 2021

28 December 2020 By Lorna White

Apple unveils 5G technology, but media should proceed with caution

04 November 2020 By Mark Challinor

COVID-19 proves m-commerce is here to stay

27 October 2020 By Lorna White

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Mobile is media’s next partner for subscription efforts

04 August 2020 By Mark Challinor

Apple announces IDFA, Google likely to follow

27 July 2020 By Lorna White

Facebook Shops launches amid global lockdown

02 June 2020 By Lorna White

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Piano

Mobile is the heart of value-added services

20 May 2020 By Mark Challinor

Responding to COVID-19, brands can take note from the 2008 recession

20 April 2020 By Lorna White

Why App Store optimisation is important to publisher traffic

10 February 2020 By Mark Challinor

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CRUX

Brand engagement, emotional connection should be top-of-mind for 2020

01 January 2020 By Lorna White

Direct-to-consumer publishers, advertisers brands must focus on strengths, not sales

20 November 2019 By Lorna White

6 feature checklist of a powerful mobile strategy

11 November 2019 By Mark Challinor

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