About This Blog

As mobile increasingly becomes the most important platform for reader revenue and engagement, INMA's Mobile Strategies Blog seeks to offer research, strategic advice, and case studies on how to use mobile to grow and engage readers and advertisers.

310 Blog Posts

Apple unveils 5G technology, but media should proceed with caution

04 November 2020 By Mark Challinor

COVID-19 proves m-commerce is here to stay

27 October 2020 By Lorna White

Mobile is media’s next partner for subscription efforts

04 August 2020 By Mark Challinor

Apple announces IDFA, Google likely to follow

27 July 2020 By Lorna White

Facebook Shops launches amid global lockdown

02 June 2020 By Lorna White

Top Viewed Mobile Strategies Posts From the Past Year

Mobile is the heart of value-added services

20 May 2020 By Mark Challinor

Responding to COVID-19, brands can take note from the 2008 recession

20 April 2020 By Lorna White

Why App Store optimisation is important to publisher traffic

10 February 2020 By Mark Challinor

Load More INMA Ideas

Brand engagement, emotional connection should be top-of-mind for 2020

01 January 2020 By Lorna White

Direct-to-consumer publishers, advertisers brands must focus on strengths, not sales

20 November 2019 By Lorna White

6 feature checklist of a powerful mobile strategy

11 November 2019 By Mark Challinor

Load More INMA Ideas

Protecmedia November 2019

Is mobile the future of television for advertisers?

06 October 2019 By Lorna White

12 content ideas for podcasts

12 August 2019 By Mark Challinor

The impact of removing Instagram “likes” on brands and influencers

07 August 2019 By Lorna White

Load More INMA Ideas

AT Internet

Research: Americans spend more time on mobile than watching TV

26 June 2019 By Lorna White

How to monetise mobile storytelling’s future

12 May 2019 By Mark Challinor

Localised messaging elevates brands from mainstream advertising

09 April 2019 By Lorna White

Load More INMA Ideas

Stibo DX: The What, Why, and How

Voucher codes, mobile coupons are key audience, advertising engagement tools

26 February 2019 By Mark Challinor

Advertising opportunities, guidelines emerge with social influencer marketing

11 February 2019 By Lorna White

10 digital advertising predictions for 2019

08 January 2019 By Lorna White

Load More INMA Ideas

Piano Academy

Why a mobile-first, commercial audit is imperative to publishers

05 December 2018 By Mark Challinor

Load More INMA Ideas

Tipser - Ecommerce

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT