About This Blog

As mobile increasingly becomes the most important platform for reader revenue and engagement, INMA's Mobile Strategies Blog seeks to offer research, strategic advice, and case studies on how to use mobile to grow and engage readers and advertisers.

313 Blog Posts

Research: Two-thirds of UK appreciate journalism more since pandemic

08 February 2021 By Lorna White

Could mobile marketing be the holy grail for media companies?

24 January 2021 By Mark Challinor

Consumption habits, digitisation are likely to continue in 2021

28 December 2020 By Lorna White

Apple unveils 5G technology, but media should proceed with caution

04 November 2020 By Mark Challinor

COVID-19 proves m-commerce is here to stay

27 October 2020 By Lorna White

Top Viewed Mobile Strategies Posts From the Past Year

Could mobile marketing be the holy grail for media companies?

Mobile is media’s next partner for subscription efforts

04 August 2020 By Mark Challinor

Apple announces IDFA, Google likely to follow

27 July 2020 By Lorna White

Facebook Shops launches amid global lockdown

02 June 2020 By Lorna White

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Mobile is the heart of value-added services

20 May 2020 By Mark Challinor

Responding to COVID-19, brands can take note from the 2008 recession

20 April 2020 By Lorna White

Why App Store optimisation is important to publisher traffic

10 February 2020 By Mark Challinor

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AT Internet

Brand engagement, emotional connection should be top-of-mind for 2020

01 January 2020 By Lorna White

Direct-to-consumer publishers, advertisers brands must focus on strengths, not sales

20 November 2019 By Lorna White

6 feature checklist of a powerful mobile strategy

11 November 2019 By Mark Challinor

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Stibo DX: The What, Why, and How

Is mobile the future of television for advertisers?

06 October 2019 By Lorna White

12 content ideas for podcasts

12 August 2019 By Mark Challinor

The impact of removing Instagram “likes” on brands and influencers

07 August 2019 By Lorna White

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Tipser - Ecommerce

Research: Americans spend more time on mobile than watching TV

26 June 2019 By Lorna White

How to monetise mobile storytelling’s future

12 May 2019 By Mark Challinor

Localised messaging elevates brands from mainstream advertising

09 April 2019 By Lorna White

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Voucher codes, mobile coupons are key audience, advertising engagement tools

26 February 2019 By Mark Challinor

Advertising opportunities, guidelines emerge with social influencer marketing

11 February 2019 By Lorna White

10 digital advertising predictions for 2019

08 January 2019 By Lorna White

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Echobox

Why a mobile-first, commercial audit is imperative to publishers

05 December 2018 By Mark Challinor

John Lewis demonstrates importance of mobile in retail

13 November 2018 By Lorna White

UK digital ad spend continues to focus on mobile

30 September 2018 By Lorna White

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5 tips for launching, monetising mobile social media engagement

09 September 2018 By Mark Challinor

Digital detox is reminder to advertisers to remain relevant, non-intrusive

12 August 2018 By Lorna White

Future of smart speakers + media looks promising, profitable

19 June 2018 By Mark Challinor

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AT Internet

Mobile, video are key growth drivers in UK digital ad spend

13 May 2018 By Lorna White

Spotify forces media companies to question mobile payment possibilities

19 March 2018 By Mark Challinor

Google blocks irritating ads

13 March 2018 By Lorna White

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Stibo DX: The What, Why, and How

How Facebook’s News Feed developments affect advertisers

23 January 2018 By Lorna White

5 steps to a successful mobile marketing strategy framework

09 January 2018 By Mark Challinor

Mobile interaction in 2018 and beyond

27 December 2017 By Lorna White

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Tipser - Ecommerce

Successful product development requires cross-functional collaboration

10 December 2017 By Padraic Woods

Adblocking remains a threat to digital advertising

04 December 2017 By David Murphy

Artificial Intelligence takeaways from annual IAB event

31 October 2017 By Lorna White

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A lesson in deception in the era of fake news

24 October 2017 By David Murphy

Pros, cons of EU’s General Data Protection Regulation for publishers

04 October 2017 By Lorna White

Media must embrace mobile payments in all future formats

25 September 2017 By Mark Challinor

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Echobox

Facebook, Google still dominate digital advertising, but competitors are growing

04 September 2017 By David Murphy

As mobile advertising becomes more popular, viewability becomes more important

08 August 2017 By Lorna White

iOS 11 updates: Location permission changes, phased app release

02 August 2017 By Padraic Woods

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Making the media case for Virtual Reality

04 July 2017 By David Murphy

10-point strategic checklist for media’s mobile plan

29 June 2017 By Mark Challinor

Consumer integration with fitness apps is worthy of brand exploration

18 June 2017 By Lorna White

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AT Internet

An update of Google IO 2017 for news publishers

04 June 2017 By Padraic Woods

Fyre Festival, social media, and the dark side of influencer marketing

08 May 2017 By David Murphy

New research shows mobile drives digital ad spend growth

30 April 2017 By Lorna White

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Stibo DX: The What, Why, and How

3 ways mobile payments benefit media companies

27 March 2017 By Mark Challinor

Adblocking goes mobile

19 March 2017 By David Murphy

Snap Inc. starts strong, but what unique features does it deliver for brands?

16 March 2017 By Lorna White

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Tipser - Ecommerce

Amazon’s Echo may define future of mobile publishing

29 January 2017 By David Murphy

AI takes center stage at Consumer Electronics Show

23 January 2017 By Lorna White

Virtual Reality, 360 video inspiration in the media industry

16 January 2017 By Padraic Woods

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Need for speed in mobile publishing

10 January 2017 By Chuck Blevins

Virtual Reality: A 2017 how-to guide for media

08 January 2017 By Mark Challinor

Seamless log-in experience aids digital media engagement

04 January 2017 By Padraic Woods

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Echobox

Politico proves publishers can become Apple Pass masters

12 December 2016 By David Murphy

Mobile developments in 2016, what to expect in 2017

07 December 2016 By Lorna White

Mobile faces a product problem

27 November 2016 By Chuck Blevins

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Traditional, start-up media have much to learn from each other

03 November 2016 By David Murphy

Mobile search takes priority in Google’s latest development

31 October 2016 By Lorna White

Is Artificial Intelligence the new mobile?

17 October 2016 By Chuck Blevins

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AT Internet

How Google’s AMP increases importance of mobile, search for advertisers

02 October 2016 By Lorna White

Artificial Intelligence: real facts for future media data, mobile offerings

27 September 2016 By Mark Challinor

New York Times explains reasons for using VR in storytelling

19 September 2016 By David Murphy

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Stibo DX: The What, Why, and How

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