media leaders
About This Blog
The Media Leader blog is INMA's answer to the need for honest, big picture, fearless leadership that needs to be happening in the news media industry. We work in exciting yet challenging times. Our bloggers are doing some of the most exciting work at some of the most cutting-edge companies. Here are their stories from the field.
79 Blog Posts
Top 10 Viewed media leaders Posts From the Past Year
- 4 kinds of content readers will pay for
- How Stuff harnessed a homegrown social network to reach local audiences
- 10 trends to watch from Schibsted Future Report 2018
- Reinventing print: how Stuff reinvigorated readers, streamlined advertising
- 2 reasons editorial leaders struggle to transform newsrooms
- 3 reasons newsrooms fail at digital transformation
- Schibsted research: AI, altruism will be 2018’s big trends
- 4 characteristics of newsroom employees ready for digital transformation
- Schibsted shares strategy for faster product innovation
- Schibsted takes responsibility for valuable customer data
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