2020 marketing trends and predictions

By Cathy Colliver


Louisville, Kentucky, USA


Every year, marketing and business analysts come up with often optimistic lists of marketing trends to watch. To be honest, from a content marketing perspective, this is an easy seasonal topic. Like a lot of things, however, popularity and prevalence doesn’t mean there isn’t value in diving in to see what makes sense for your organisation.

Checking in on industry predictions is a good way to brainstorm ideas and actions.
Checking in on industry predictions is a good way to brainstorm ideas and actions.

The great thing about lists of trends and predictions is they often serve to remind you of goals or initiatives you didn’t quite get to in the prior year. As a bonus, even if you’re skeptical of these new year-new you posts, you may be surprised to find really interesting ideas you haven’t delved into before.

For your early 2020 reading pleasure, here’s a round-up of marketing trends predictions for our big round start to the new decade:

Think with Google: Google leaders from around Europe share their thoughts on what will bubble up for digital marketing in 2020.

Neil Patel: He’s the king of content marketing and has a few thoughts about what types of marketing will be trending and in what ways in 2020.

Forbes: This go-to U.S. business publication offers sponsored content from the Forbes Agency Council about exciting marketing trends.

Social Media Today: Digital marketing is dominated by social, which brings together digital marketing predictions specific to social media marketing.

Entrepreneur: Many of the INMA member organisations have a large number of small- to mid-sized businesses as clients, so it’s always a good idea to see what is trending for SMBs by checking out Entrepreneur’s predictions.

Chief Marketer: Last, but certainly not least, we are all thinking about customer retention, and Chief Marketer offers seven predictions for customer retention in 2020.

About Cathy Colliver

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.