Bottom-Line Marketing Blog
About This Blog
The Bottom-Line Marketing blog aims to bring together the principles behind marketing with the real-world experiences of newspapers transitioning to newsmedia companies.
288 Blog Posts
Top 10 Viewed Bottom-Line Marketing Blog Posts From the Past Year
- Newspaper marketing success requires 4 steps
- Reducing churn in the first 100 days at Wall Street Journal
- Wall Street Journal’s pivot to virtual events reveals new audiences, rich data
- In branding Hong Kong newspapers, there’s no such thing as a free lunch
- Wall Street Journal’s search for reader retention drivers
- The 5th “P” in marketing: people
- Aftenposten Wine Club increases subscriber revenue, decreases churn
- Schibsted reduces churn by helping readers visualise a subscription’s value proposition
- Research reinforces effectiveness of print advertising
- Wall Street Journal provides facts, opens paywall for COVID-19 coverage
Blog Authors
Upcoming Master Classes
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04Aug Master Class: Digital Subscription Fundamentals
04-18 August 2020
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10Sep Master Class: Smart Data for News Media
10-17 September 2020
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07Oct Master Class: Digital Subscription Acquisition Accelerator
07-15 October 2020
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10Nov Master Class: What’s Next For Advertising Sales
10-17 November 2020
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08Dec Master Class: The Digital Subscriber Experience
08-15 December 2020
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14Jan Master Class: Leadership and Transformation Opportunities
14-21 January 2021
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16Mar Master Class: Newsroom Innovation
16-23 March 2021
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13Apr Master Class: Digital Reader Engagement
13-20 April 2021
