Top 10 Viewed Bottom-Line Marketing Blog Posts From the Past Year

• Aftenposten stopped chasing Facebook reach, brought in US$500,000 extra annually
• 5 key facets to Wall Street Journal’s digital subscriber growth
• Schibsted retains digital subscribers with automated onboarding
• Research reinforces effectiveness of print advertising
• Helsingin Sanomat targets younger audience, digital subscriptions rebound
• How Aftenposten increased its purchase flow conversion rate from 17% to 30%
• Wall Street Journal campaigns capture changing reader demographic
• Schibsted audience analysis indicates churn likelihood, dictates communication
• Aftenposten adopts hybrid online metered model
• Could news media’s subscription strategy boil down to audience feelings?