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Bottom-Line Marketing Blog

About This Blog

The Bottom-Line Marketing blog aims to bring together the principles behind marketing with the real-world experiences of newspapers transitioning to newsmedia companies.

271 Blog Posts

Schibsted reduces churn by helping readers visualise a subscription’s value proposition

Schibsted reduces churn by helping readers visualise a subscription’s value proposition

01 July 2019 By Siri Holstad Johannessen, Lene Marie Rian, Lise Angset Christophersen
How Aftenposten increased brand awareness, maximised ROI with a soccer match

How Aftenposten increased brand awareness, maximised ROI with a soccer match

09 June 2019 By Siri Holstad Johannessen & Kathrine Jansen
Driving membership engagement: 5 lessons from Wall Street Journal’s loyalty programme

Driving membership engagement: 5 lessons from Wall Street Journal’s loyalty programme

03 June 2019 By Rebecca Selby
3 pillars of Wall Street Journal’s college student campaign

3 pillars of Wall Street Journal’s college student campaign

25 March 2019 By Lily Cloake
Schibsted tests onboarding processes to increase subscription value

Schibsted tests onboarding processes to increase subscription value

04 March 2019 By Siri Holstad Johannessen
Bergens Tidende’s well-loved local events increase brand awareness, subscriber loyalty

Bergens Tidende’s well-loved local events increase brand awareness, subscriber loyalty

29 January 2019 By Cathrine Vange Grindheim, Kari Lindøe, and Siri Holstad Johannessen
Fædrelandsvennen’s editorial-focused campaign increases conversion propensity

Fædrelandsvennen’s editorial-focused campaign increases conversion propensity

26 December 2018 By Silje Dagsvik, Sverre Johnsen, Siri Holstad Johannessen

How Wall Street Journal uses a data-led, member-first metric to reduce churn

How Wall Street Journal uses a data-led, member-first metric to reduce churn

17 December 2018 By Anne Powell

Blog Authors

Siri Holstad Johannessen

Head of Sales and Marketing

Schibsted Norway

Oslo, Norway

Wall Street Journal

Wall Street Journal

New York, New York, USA

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