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Bottom-Line Marketing Blog

About This Blog

The Bottom-Line Marketing blog aims to bring together the principles behind marketing with the real-world experiences of newspapers transitioning to newsmedia companies.

255 Blog Posts

Custom branded content solves Kentucky Derby Festival’s marketing challenges

Custom branded content solves Kentucky Derby Festival’s marketing challenges

19 June 2018 By Cathy Colliver
“Customer experience”: same practice, different name

“Customer experience”: same practice, different name

14 June 2018 By Veera Siivonen
Schibsted engages students through sponsored content

Schibsted engages students through sponsored content

28 May 2018 By Siri Holstad Johannessen and Shan Mohammed
Wall Street Journal’s 3-year transformation from subscription to membership

Wall Street Journal’s 3-year transformation from subscription to membership

07 May 2018 By Suzi Watford
4 marketing tactics at work at Helsingin Sanomat

4 marketing tactics at work at Helsingin Sanomat

01 May 2018 By Veera Siivonen

Top 10 Viewed Bottom-Line Marketing Blog Posts From the Past Year

Could news media’s subscription strategy boil down to audience feelings?

Could news media’s subscription strategy boil down to audience feelings?

25 April 2018 By Siri Holstad Johannessen
Use data to understand, inform advertiser customer communication

Use data to understand, inform advertiser customer communication

08 April 2018 By Cathy Colliver
Welt shares 4 key aspects of new brand building

Welt shares 4 key aspects of new brand building

03 April 2018 By Kristina Faßler

Blog Authors

Cathy Colliver

B2B Brand Manager

Courier-Journal Media, USA TODAY NETWORK

Louisville, Kentucky, USA

Kristina Faßler

WELT General Manager of Marketing & Commercial Sales and Spokesperson

WeltN24 GmbH

Berlin, Germany

Siri Holstad Johannessen

Head of Sales and Marketing

Schibsted Norway

Oslo, Norway

Veera Siivonen

Marketing Director

Helsingin Sanomat

Helsinki, Finland

Wall Street Journal

Wall Street Journal

New York, New York, USA

Geoff Tan

Managing Director, Luxury & Custom Publishing

SPH Magazines

Media Centre, Singapore

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