INMA

Sharing Ideas, Inspiring Change

Bottom-Line Marketing Blog

About This Blog

The Bottom-Line Marketing blog aims to bring together the principles behind marketing with the real-world experiences of newspapers transitioning to newsmedia companies.

278 Blog Posts

Reducing churn in the first 100 days at Wall Street Journal

12 January 2020 By Ian Tucker

Simplifying the complex is key to helping marketing, advertising clients

22 December 2019 By Cathy Colliver

Schibsted reduces cost-per-action with programmatic subscription offer

18 November 2019 By Thea Kristin Hansen & Siri Holstad Johannessen

Aftenposten Wine Club increases subscriber revenue, decreases churn

21 October 2019 By Madeleine Reuterdahl & Siri Holstad Johannessen

Stavanger Aftenblad’s comment campaign goes viral in effort to reduce churn

07 October 2019 By Siri Holstad Johannessen & Tor Anders Voldsund

Top 10 Viewed Bottom-Line Marketing Blog Posts From the Past Year

Wall Street Journal’s search for reader retention drivers

16 September 2019 By Anne Powell

Schibsted shares its customer-centric B2B product strategy

18 August 2019 By Siri Holstad Johannessen & Therese Jacobsen

Schibsted reduces churn by helping readers visualise a subscription’s value proposition

01 July 2019 By Siri Holstad Johannessen, Lene Marie Rian, Lise Angset Christophersen
Load More INMA Ideas

Blog Authors

Cathy Colliver

Senior Marketing Manager

USA TODAY NETWORK

Louisville, Kentucky, USA

Siri Holstad Johannessen

Head of Sales and Marketing

Schibsted Norway

Oslo, Norway

Wall Street Journal

Wall Street Journal

New York, New York, USA

Upcoming INMA Events