Bottom-Line Marketing Blog
About This Blog
The Bottom-Line Marketing blog aims to bring together the principles behind marketing with the real-world experiences of newspapers transitioning to newsmedia companies.
274 Blog Posts
Top 10 Viewed Bottom-Line Marketing Blog Posts From the Past Year
- In branding Hong Kong newspapers, there’s no such thing as a free lunch
- Newspaper marketing success requires 4 steps
- Wall Street Journal searches for low-hanging fruit of reader subscriptions
- How Wall Street Journal uses a data-led, member-first metric to reduce churn
- Schibsted reduces churn by helping readers visualise a subscription’s value proposition
- The 5th “P” in marketing: people
- Wall Street Journal’s 3-year transformation from subscription to membership
- Wall Street Journal campaigns capture changing reader demographic
- Schibsted markets corporate subscriptions for Aftenposten
- Research reinforces effectiveness of print advertising
Blog Authors
Upcoming INMA Events
-
20Oct INMA Silicon Valley Study Tour
San Francisco, United States
20-25 October 2019
-
18Nov INMA South Asia Media Festival
New Delhi, India
18-22 November 2019
-
24Jan INMA Global Media Awards
24 January 2020
-
25Feb INMA Media Subscriptions Week
New York, United States
25-28 February 2020
-
23Apr INMA World Congress of News Media
Paris, France
23-28 April 2020
-
19Aug The Roundtable at Vail
Vail, United States
19-21 August 2020
-
24Sep INMA Media Innovation Week
Dublin, Ireland
24-29 September 2020
