Bottom-Line Marketing Blog
About This Blog
The Bottom-Line Marketing blog aims to bring together the principles and research behind news media marketing with the real-world case studies of media leaders working in the trenches to build their brand.
295 Blog Posts
Top 10 Viewed Bottom-Line Marketing Blog Posts From the Past Year
- Newspaper marketing success requires 4 steps
- Wall Street Journal’s pivot to virtual events reveals new audiences, rich data
- Reducing churn in the first 100 days at Wall Street Journal
- In branding Hong Kong newspapers, there’s no such thing as a free lunch
- Aftenposten Wine Club increases subscriber revenue, decreases churn
- The 5th “P” in marketing: people
- Wall Street Journal provides facts, opens paywall for COVID-19 coverage
- E-mail communications: More than just a fast, cheap way to reach your audience
- Schibsted reduces churn by helping readers visualise a subscription’s value proposition
- Wall Street Journal’s search for reader retention drivers
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