Top 10 Viewed Bottom-Line Marketing Blog Posts From the Past Year

• In branding Hong Kong newspapers, there’s no such thing as a free lunch
• Newspaper marketing success requires 4 steps
• How Wall Street Journal uses a data-led, member-first metric to reduce churn
• Schibsted reduces churn by helping readers visualise a subscription’s value proposition
• The 5th “P” in marketing: people
• Research reinforces effectiveness of print advertising
• Wall Street Journal’s 3-year transformation from subscription to membership
• Schibsted tests onboarding processes to increase subscription value
• Driving membership engagement: 5 lessons from Wall Street Journal’s loyalty programme
• 3 pillars of Wall Street Journal’s college student campaign