Today, INMA released an executive summary of the World e-Reader Congress, which was held in London, May 15-16, 2012. The Congress examined engaging and profitable ideas surrounding the emergence of e-reader devices.
INMA members may download the summaries via two methods:
- PDF: Click here to download a curated PDF version of the summary.
- Web: Click here to read the summary online.
The World e-Reading Congress focused on three primary themes: personalisation, engagement, and monetisation. Attendees learned how to make content relevant within the digital environment, how to respond to or engage with consumers, how to make and retain profit and brand identity, and which models will best serve businesses and consumers. In short, how to take advantage of opportunity.