Print newspaper advertisements work. And those that appear on our front pages can’t be missed. But print can be overshadowed by the lure of digital.
Newspapers are exciting! They are now more open than ever before to offering advertisers unique options. And readers respond – they like being surprised and delighted by both the advertising and the editorial.
To inspire advertisers, media planners and creative agencies, Newspapers Canada, the association representing daily and community newspapers, decided to not just talk about innovative options but to show them.
The goal was to engage our target audience by demonstrating the possibilities through a video overview. It is a peek at some interesting opportunities for newspaper advertising.
Each of these print ads uses the newspaper front page in a unique way. Enjoy!