Data and analytics play a key role in understanding what readers are looking for, but sometimes those insights get lost in translation.  

During this week’s Webinar, presented by the INMA Newsroom Transformation Initiative, members will learn how to master the art of using data insights to improve everything from specific story pitches to the overall newsroom strategy. 

Amalie Nash, lead of the INMA Newsroom Transformation Initiative, will moderate this week’s discussion on How to better communicate audience insights to your newsroom. Nash will be joined by Fernanda Braune Brackenrich of the Financial Times and Tess Jeffers of The Wall Street Journal. 

Brackenrich, U.S. editor/audience engagement at the FT, and Jeffers, director of newsroom data and AI at The Wall Street Journal, will share the tools, metrics, and strategies they use to better understand audience needs and improve engagement. 

Register now to learn some of the best strategies for using data insights to improve operations. 

Webinar details:

Date: Wednesday, March 5, 2025

Time: 10:00 a.m. - 11:00 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or e-mail Krista at krista.avedikian@inma.org for more information.

Check here for future Webinars and recordings of past Webinars.

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